Thanks for your interest in Success Academy! Running a large fast-growing and high-performing network of public charter schools takes a village - families children teachers staff and faculty advocates and supporters alike. We are growing fast in New York and expanding to Florida and we would love to welcome you to our community! We work tirelessly every day to ensure children have access to a fun rigorous whole-child education regardless of zip code or economic status. When you join SA you play a part in giving every student who walks through our doors a fair shot at reaching his or her potential. The Senior Copywriter Performance Marketing will develop messaging campaigns and creative concepts that drive measurable results across digital and other channels. This role combines strategic thinking campaign development audience insights and performance-focused copywriting. The ideal candidate understands both brand and conversion—someone who can write compelling headlines develop campaign concepts optimize messaging based on performance data and create creative that moves audiences to action. You'll work closely with performance marketers designers strategists video producers and analysts to build campaigns that increase awareness generate demand and grow enrollment. Responsibilities Campaign Development Develop integrated performance marketing campaigns that drive applications event registrations lead generation and enrollment. Create campaign concepts messaging platforms and value propositions tailored to key audiences. Partner with creative marketing analytics teams and partner teams to translate insights into creative strategy. Contribute to testing roadmaps and creative experimentation. Performance Copywriting Write high-performing copy across Paid social Digital display Landing pages Search Videos Email / CRM SMS campaigns Direct Response and DM Campaigns Event promotion campaigns Enrollment marketing materials Retargeting and nurture campaigns Audience & Messaging Strategy Develop messaging tailored to prospective families caregivers and community stakeholders as well as prospective staff. Translate educational outcomes and school experiences into compelling easy-to-understand audience benefits. Build differentiated messaging that addresses awareness consideration and conversion stages. Create audience-specific creative frameworks and testing hypotheses. Optimization & Testing Analyze campaign performance and apply learnings to future creative. Develop and iterate on headline messaging and creative tests. Partner with analysts and marketers to understand conversion drivers. Continuously improve performance through experimentation and optimization. Cross-Functional Collaboration Partner with designers and art directors to create high-performing creative assets. Collaborate with performance marketing enrollment brand and communications teams. Present creative concepts and campaign recommendations to stakeholders. Qualifications Required 5–8+ years of copywriting experience including performance marketing advertising growth marketing direct response and/or digital marketing. Strong portfolio demonstrating performance-focused campaigns and measurable business results. Exceptional copywriting and editing skills. Experience writing for paid social digital advertising email and conversion-focused channels. Understanding of customer journeys audience segmentation and marketing funnels. Ability to balance brand storytelling with conversion objectives. Experience using data and testing to improve creative performance. Preferred Experience in education consumer marketing mission-driven organizations or high-growth brands. Experience partnering with media buyers growth marketers and analytics teams. Knowledge of Meta Google YouTube TikTok and emerging digital advertising platforms. Experience developing creative testing frameworks. What Success Looks Like Creates campaigns that increase qualified leads applications and enrollment. Develops messaging that consistently improves engagement and conversion metrics. Produces high-performing creative across digital channels. Identifies audience insights that unlock new growth opportunities. Elevates the quality of performance marketing creative across the organization. Balances long-term brand building with short-term acquisition goals. Key Traits Strategic thinker Strong writer and editor Performance-minded Data curious Audience obsessed Experimentation oriented Collaborative Highly organized Comfortable moving quickly and testing often Highly flexible Receptive to feedback and adapts quickly Exact compensation may vary based on skills and experience. This position is not bonus eligible. Compensation Range $100000 $110000 USD Success Academy Charter Schools is an equal opportunity employer and actively encourages applications from people of all backgrounds. Compensation is competitive and commensurate with experience. Success Academy offers a full benefits program and opportunities for professional growth. Privacy Policy By providing your phone number you consent to receive text message updates from Success Academy regarding your application. Reply STOP to unsubscribe. View our Privacy Policy We are an equal opportunity employer and value diversity at our organization. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. We actively seek applications from people of all backgrounds to strengthen our community and the perspectives needed to flourish in a multicultural world. Success Academy offers a full benefits program and opportunities for professional growth. Success Academy Charter Schools does not offer employment-based immigration sponsorship.