About Learneo Learneo is a platform of builder-driven businesses including Course Hero CliffsNotes LitCharts Quillbot Symbolab and Scribbr all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique opportunity to collaborate experiment and grow together and they are supported by centralized corporate operations functions including HR Finance and Legal. About Quillbot Quillbot was founded in 2017 with a mission to help students and professionals—especially those learning English—strengthen their writing. Today we help over 56 million people around the world create great things. Whether you're writing designing coding or collaborating Quillbot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly communicate effectively and create beautifully—across every platform in any format at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible intentional and relevant come join us. Role Overview We’re seeking a data-driven and strategic Manager for Paid Media to lead our paid marketing initiatives. This role is pivotal in driving scalable growth optimizing media performance and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams Data Engineering Product and Finance teams to improve our performance Responsibilities Lead the Paid Media budget plan and allocation strategy across products geos languages and channels optimizing for Return on Investment and Lifetime Value Own end-to-end campaign strategy and execution across multiple platforms Google Search DV360 PMax Meta UAC and ASA among others. From strategy and setup to bid management and creative testing programs. Own audience strategy across the funnel including segmentation remarketing and lookalike audiences to maximize reach efficiency and conversion Define the measurement framework own attribution infrastructure incrementality testing and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team. Manage relationships with agencies platform partnerships and vendor agreements including negotiations renewals and performance accountability Build develop and mentor the paid media team set clear goals improve ways of working and create conditions for high performance Deliver regular performance reporting tied to business outcomes CAC ROAS LTV CPI with clear recommendations for leadership and cross-functional stakeholders Continuously evaluate and pilot emerging ad formats AI-powered campaign types (incl. AI Max) and platform innovations to keep the paid media function ahead of market shifts Articulate the investment plan and performance results in structured presentation and reporting formats Run structured A/B tests across ads landing pages and bidding strategies translate results into scalable improvements Build and manage a global affiliate program designing commission models that drive incremental sales Partner with Data Product Finance and Legal to align paid media investments with broader growth and profitability goals Qualifications 7-12 years in Paid Media Growth Marketing and Performance Marketing. Full-funnl campaigns and global media strategies knowledge Proven track record managing large-scale paid campaigns across multiple channels Strong analytical mindset with expertise in attribution media mix modeling incrementality and full-funnel metrics Experience working with cross-functional teams with strong bias to negotiation and peer influence Comfortable with data platforms dashboards and a hands-on approach to tools such as Google Ads Meta Ads DV360 GA4 TikTok Ads Manager and Looker Experience with Affiliate marketing Background on DTC and B2C. Previous experience on subscription-based business models desired. Managerial experience with remote teams Experience on selecting and managing Media Agencies overseas Familiarity with AI and writing tools is a bonus. Benefits & Perks Competitive salary and annual bonus Medical coverage Life and accidental insurance Vacation & leaves of absence (menstrual flexible special and more!) Developmental opportunities through education & developmental reimbursements & professional workshops Maternity & parental leave Hybrid & remote model with flexible working hours On-site & remote company events throughout the year Tech & WFH stipends & new hire allowances Employee referral program Premium access to Quillbot Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process. This role is eligible for hire in India. We are a virtual-first company with employees across the United States Canada India Germany and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness consistency and transparency. The base pay for this role is determined by several factors including Relevant professional experience Skills and expertise Scope and responsibilities of the role Internal equity considerations In addition to base salary total compensation may include bonus equity and benefits. Eligibility depends on role level and location. We are committed to equal pay for equal work and all compensation decisions are made using consistent gender-neutral criteria in alignment with pay transparency requirements. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested we'd love to learn how you can amplify our team with your unique experience! #Learneo #LI-Remote #LI-MG1 Equal Employment Opportunity Statement (EEO) We are an equal opportunity employer and value diversity and inclusion within our company. We will consider all qualified applicants without regard to race religion color national origin sex gender identity gender expression sexual orientation age marital status veteran status or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.