Job Description Social Media Executive Department Marketing Location Ahmedabad Report To Marketing Manager / Director Employment Type Full-Time Job Summary We are seeking a creative enthusiastic and results-driven Social Media Executive to strengthen our digital presence and enhance brand awareness. The ideal candidate will be responsible for planning creating publishing and managing engaging content across multiple social media platforms while supporting marketing campaigns lead generation and employer branding initiatives. Key Responsibilities Social Media Management Plan schedule and publish content across LinkedIn Instagram Facebook YouTube and Google Business Profile. Maintain a consistent brand voice and visual identity across all platforms. Develop and execute monthly social media content calendars. Content Creation Create engaging captions reels short videos graphics and carousel posts. Coordinate with the Graphic Designer for creative assets. Capture photos and videos during company events product launches exhibitions and employee activities. Write compelling content for social media blogs and marketing campaigns. Digital Marketing Assist in planning and executing paid advertising campaigns on Meta and LinkedIn. Monitor campaign performance and recommend improvements. Support lead generation initiatives through digital platforms. Community Management Respond to comments messages and customer inquiries promptly. Engage with followers and build meaningful online relationships. Monitor online reviews and brand mentions. Analytics & Reporting Track social media performance using platform insights and analytics tools. Prepare weekly and monthly performance reports. Analyze engagement reach impressions follower growth and lead generation metrics. Branding & Marketing Support Support employer branding initiatives. Coordinate with HR for recruitment campaigns. Assist in product launches exhibitions and promotional campaigns. Ensure all communications align with company branding guidelines. Required Skills Strong understanding of Instagram LinkedIn Facebook YouTube and Google Business Profile. Excellent written and verbal communication skills. Creative thinking with strong storytelling abilities. Basic knowledge of Canva Adobe Photoshop Illustrator or similar design tools. Basic video editing skills using Premiere Pro CapCut VN or similar software. Knowledge of Meta Business Suite and LinkedIn Campaign Manager. Familiarity with SEO and digital marketing fundamentals. Proficiency in Microsoft Office and Excel. Qualifications Bachelor's degree in Marketing Mass Communication Digital Marketing Business Administration or a related field. 1–3 years of experience in Social Media Marketing or Digital Marketing. Freshers with exceptional portfolios and digital marketing certifications may also apply. Preferred Qualifications Experience in B2B Marketing or the Electrical/Industrial/Manufacturing sector. Certification in Digital Marketing Google Ads Meta Ads or Content Marketing. Experience with photography and videography. Key Performance Indicators (KPIs) Monthly content calendar completion (100%). Number of posts reels and videos published. Growth in followers and page reach. Engagement rate (likes comments shares saves). Website traffic generated from social media. Qualified leads generated through digital campaigns. Campaign ROI and cost per lead. Timely response to messages and inquiries. Employer branding and recruitment campaign performance. Brand consistency across all digital platforms. What We Offer Opportunity to work with a growing and innovative organization. Exposure to branding digital marketing and corporate communications. Learning and career development opportunities. Performance-based incentives and recognition. Collaborative and creative work environment. Pay ₹27000.00 - ₹38000.00 per month Benefits Health insurance Provident Fund Work Location Remote