| Description | We’re seeking a Senior Demand Generation Manager to lead our growth marketing team in designing and executing high-impact demand generation strategies. This is an exciting opportunity to influence the trajectory of one of Canada’s fastest-growing tech companies. Jobber exists to help people in small businesses be successful. We work with small home service businesses like your local plumbers painters and landscapers to transform the way service is delivered through technology. With Jobber they can quote schedule invoice and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly technology is evolving and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how where and when they want! Our culture of transparency inclusivity collaboration and innovation has been recognized by Great Place to Work Canada’s Most Admired Corporate Cultures and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list and Deloitte Canada’s Technology Fast 50™ Enterprise Fast 15 and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers. About the Role: As we shift from purely capturing demand to skillfully creating it we are taking on an exciting new challenge. Your mandate expands to a more holistic strategic and impactful charter: building a lead generation engine that consistently produces high-quality cost-effective leads at earlier stages of the buyer journey for home service providers (SPs). You will architect test and refine scalable strategies that attract and nurture SPs who are primarily unaware or problem-aware as well as those resistant to “free trial” messaging but otherwise solution-aware. Your mission: master the art and science of demand creation laying the foundation for a sustainable low-CAC (Customer Acquisition Cost) pipeline that feeds our long-term growth. The Senior Demand Generation Manager will: Strategic Vision & Leadership Champion and shape our approach to demand creation and early-stage lead generation for Jobber. Drive the evolution from channel-by-channel tactics toward a unified company-wide playbook for effective sustainable lead generation. Lead Generation Engine Development Build test and iterate lead generation programs targeting home service business owners at multiple stages of awareness (unaware problem-aware solution-aware but not activation-ready). Devise scalable methods for attracting nurturing and converting leads into sales-ready opportunities outside of our current “free trial” acquisition funnel. Data-Informed Experimentation & Insights Rapidly prototype (“MVP”) new organic and low-cost acquisition tactics including content syndication lead magnets webinars nurture tracks partnerships and more. Rigorously analyze funnel metrics providing actionable data-driven recommendations for optimization and scale. Enablement & Horizontal Coordination Codify successful programs into best-practice toolkits and guides. Collaborate horizontally across the Demand Generation team enabling channel owners to adopt adapt and expand on proven strategies up-funnel. Cross-functional Collaboration & Optimization Build strong partnerships with Lifecycle Marketing Sales Revenue Operations Web Strategy Creative Studio and Community teams to collaboratively optimize the entire lead journey from end-to-end. Business Impact and Company Growth Directly support Jobber’s objectives to reduce reliance on paid marketing increase pipeline efficiency and expand organic growth channels. Proactively advocate for the customer and the business identifying new opportunities based on evolving market needs. To be successful you should have: Strong expertise in lead generation principles across digital marketing channels and tactics including SEO/SEM email marketing social media and content marketing. Expertise in data analysis optimizing conversion funnels and leveraging tools such as Hubspot Google Analytics Salesforce Tableau or equivalent. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Entrepreneurial spirit a proactive approach and a passion for empowering small businesses. A strategic thinker who is comfortable advocating a vision influencing peers and working cross-functionally. Creative and customer-centric: able to ideate test and scale new approaches to reaching an audience across the awareness spectrum. Collaborative proactive and intrinsically motivated to drive meaningful sustainable growth. It would be really great (but not a deal-breaker) if you had: Familiarity with SaaS performance metrics and the dynamics of high-growth environments. An affinity for leveraging AI-led tools to enhance growth efficiency. Impact & Career Path: In this elevated role your leadership will set the standard for Jobber’s lead generation playbook empowering not just your own initiatives but those of the full demand generation team. By distilling learnings and frameworks for others you unlock lasting company-wide success and growth. Compensation: At Jobber we believe that compensation should be transparent fair and reflective of your experience and growth. This role has a minimum annual salary of $121000 a midpoint of $142200 and a maximum salary of $163600 designed to show the progression from learning the ropes to truly excelling. We design our compensation to reflect each new hire’s skills experience against the complexity of the role ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth. Base salary is just one part of a total compensation package that will include equity rewards annual stipends for health and wellness retirement savings matching and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development. We believe in transparency and open conversations about compensation. If you have any questions about our approach we’re happy to discuss them throughout the hiring process!What you can expect from Jobber: A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind retirement savings plan matching and stock options. A dedicated Talent Development team and access to coaching learning and leadership programs to help you grow your career reach your goals and unlock your full potential. Support for all your breaks: from vacation to rest and recharge your birthday off to celebrate health days to support your physical and mental health and parental leave top-ups to support your growing family. A unique opportunity to build grow and leave your impact on a $400-billion industry that has no dominant player...yet. To work with a group of people who are humble supportive and give a sht about our customers. We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds experiences and perspectives. We are an equal opportunity employer and we are committed to working with applicants requesting accommodation at any stage of the hiring process. A bit more about us: Job by job we’re transforming the way service is delivered. Your lawn care provider home cleaning service plumber or painter could use Jobber to better connect with their customers save time in the office invoice faster and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful and when they’re successful we all win! |