Job Details


Job Title	REMOTE: Lifecycle Marketing Manager
Company	marrinadecisions
Job Location	California, California (Remote)
Workplace Type
Job Type	fulltime
Job Category	MARKETING
Min Pay	70000
Max Pay	0
Pay Currency	$
Pay Cycle
Last Seen	2 day(s) ago
Description	This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media email marketing event marketing and/or sales enablement (inbound & outbound).MAJOR DUTIES AND RESPONSIBILITIESBuild programs for customer engagement and communication in the Company for Startups Cloud Program such as in-person/virtual events workshops annual conferences awards programs onboarding and ongoing nurture campaigns and unlock new tactics-Build successful customer advocacy and loyalty via storytelling testimonials and referral programs.-Continually monitor and measure success regularly report data driven insights and use these insights to enhance the strategy.Ideal Qualifications for Lifecycle Marketing Manager:-Bachelor's degree or equivalent practical experience.-At least 5+ years of event management experience.-Excellent written and presentation skills.-Customer Marketing via Marketo or similar tools.-Experience working for a startup or experience in startup marketing or supporting VC and incubator partnerships startups and/or cloud technologies-Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data-Experience with CRM systems (SFDC Dynamics etc.) marketing automation and email marketing-Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completionREQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeHas B2B SaaS experience from previous companies preferably in a Lifecycle Marketing Manager role.Is passionate about Cloud SaaS platforms data analytics solutions and / or industries such as retail manufacturing and finance. Project management - ability to manage priorities set and meet deadlines and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.Written and verbal communication skills - ability to clearly convey ideas project status and insights and learnings.Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.Interpersonal skills - ability to to build and maintain relationships with colleagues.Work independently - ability to make recommendations and decisions autonomously.Formal presentation skills - ability to present to all levels of management.Strong attention to detail - ability to execute at a granular level while thinking strategically.Related Work ExperienceAt least 6+ years of work experience4+ years of industry experience in Lifecycle Customer B2B marketing technology or related industries.2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.EducationBachelor's Degree or higher in Marketing Business Communications or related field or equivalent experienceMust Haves:Must be able to work in a fast-paced environment matrix organizationMust have worked in Startup Must have program and project management skillsMust be self-motivated passionate about Marketing and Demand GenerationMust be a team player who enjoys learning and growingExperience in Marketo and Salesforce.com is preferred. Compensation Range: $70000 – $120000 annually This posted range represents our good-faith estimate for this remote role at the time of posting in compliance with applicable state and local laws including California Colorado New York and Washington. Final compensation will depend on various factors such as the candidate’s location experience qualifications and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates. This role may also be eligible for performance bonuses and a comprehensive benefits package.
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Job Title

REMOTE: Lifecycle Marketing Manager

Company

marrinadecisions

Job Location

California, California (Remote)

Workplace Type

Job Type

fulltime

Job Category

MARKETING

Min Pay

70000

Max Pay

0

Pay Currency

$

Pay Cycle

Last Seen

2 day(s) ago

Description

This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media email marketing event marketing and/or sales enablement (inbound & outbound).MAJOR DUTIES AND RESPONSIBILITIESBuild programs for customer engagement and communication in the Company for Startups Cloud Program such as in-person/virtual events workshops annual conferences awards programs onboarding and ongoing nurture campaigns and unlock new tactics-Build successful customer advocacy and loyalty via storytelling testimonials and referral programs.-Continually monitor and measure success regularly report data driven insights and use these insights to enhance the strategy.Ideal Qualifications for Lifecycle Marketing Manager:-Bachelor's degree or equivalent practical experience.-At least 5+ years of event management experience.-Excellent written and presentation skills.-Customer Marketing via Marketo or similar tools.-Experience working for a startup or experience in startup marketing or supporting VC and incubator partnerships startups and/or cloud technologies-Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data-Experience with CRM systems (SFDC Dynamics etc.) marketing automation and email marketing-Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completionREQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeHas B2B SaaS experience from previous companies preferably in a Lifecycle Marketing Manager role.Is passionate about Cloud SaaS platforms data analytics solutions and / or industries such as retail manufacturing and finance. Project management - ability to manage priorities set and meet deadlines and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.Written and verbal communication skills - ability to clearly convey ideas project status and insights and learnings.Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.Interpersonal skills - ability to to build and maintain relationships with colleagues.Work independently - ability to make recommendations and decisions autonomously.Formal presentation skills - ability to present to all levels of management.Strong attention to detail - ability to execute at a granular level while thinking strategically.Related Work ExperienceAt least 6+ years of work experience4+ years of industry experience in Lifecycle Customer B2B marketing technology or related industries.2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.EducationBachelor's Degree or higher in Marketing Business Communications or related field or equivalent experienceMust Haves:Must be able to work in a fast-paced environment matrix organizationMust have worked in Startup Must have program and project management skillsMust be self-motivated passionate about Marketing and Demand GenerationMust be a team player who enjoys learning and growingExperience in Marketo and Salesforce.com is preferred. Compensation Range: $70000 – $120000 annually This posted range represents our good-faith estimate for this remote role at the time of posting in compliance with applicable state and local laws including California Colorado New York and Washington. Final compensation will depend on various factors such as the candidate’s location experience qualifications and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates. This role may also be eligible for performance bonuses and a comprehensive benefits package.

Apply Now