| Description | ParcelHero is one of the UK’s biggest parcel delivery price comparison sites. With over 5 million visitors a year and over 100 remote employees worldwide we’re a technology-driven company that’s going places delivering innovative solutions to ensure exceptional customer care. As a forward-thinking and dynamic business we offer excellent career growth opportunities. In 2025 we will be rolling out worldwide our new TMS (Transport management solution) Parcelhero Pro which enables retailers to pay a monthly subscription to centralise all orders and ship on their own carrier accounts using our cutting-edge shipping platform. At ParcelHero we foster a collaborative and innovative culture where every team member's voice matters. We're a fast-paced remote-first company that values initiative adaptability and a strong sense of ownership. If you're someone who thrives in a dynamic ambitious and forward-thinking team you’ll fit right in with us. About the Role ParcelHero seeks a Performance Marketing Manager to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy oversee paid media campaigns and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero. What will you be doing? Strategy and Execution: Develop and execute a comprehensive performance marketing strategy including SEM SEO and other paid media channels (e.g. Google Ads social media advertising display advertising). Channel Optimization: Continuously optimize marketing channels to maximize ROI focusing on user acquisition activation engagement and retention for both B2C and B2B audiences. Cross-Functional Collaboration: Partner with Product Marketing Sales Operations Analytics and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro. Data-Driven Decision Making: Leverage analytics tools (e.g. Google Analytics Google Tag Manager) to track performance metrics identify trends and inform data-driven decisions across all performance marketing activities. Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels. ### What are we looking for? Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing both B2C and B2B including experience managing a significant budget across paid channels such as Google Microsoft Meta X TikTok Reddit Quora Shopify YouTube StackAdapt etc. Budget Development Lead Forecasting: Experience in shaping the planning and execution of multiple complex marketing programs integrated digital marketing campaigns experimentation and ROI monitoring. Analytics: Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize analyze and interpret data (including KPI reports) and translate them into actionable steps. Industry Experience: Experience working with consumer and B2B brands ideally with exposure to the e-commerce or logistics sectors. Experience with a price comparison website or a shipping platform is a plus. Feedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pages. Leadership Presence: Strong leadership presence capable of creating buy-in across an interdisciplinary talent set. Workflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity deliver work on time anticipate plan changes and adjustments and proactively seek stakeholder input to align expectations. Advertising Knowledge: Well-versed in all advertising mediums and their appropriate usage including social media display SEM SEO and mobile channels. Data-Driven Insights: Leverage research analytics and brand insights to optimize and improve campaign performance. Business Acumen: Demonstrated experience building personal knowledge of the parcel delivery and e-commerce landscape. Organisational Skills: Thrives in a fast-paced remote-first growth environment is highly organized detail-oriented and can multitask effectively. ### Requirements Highly fluent in English both written and spoken. Direct responsibility for an SEM budget exceeding GBP £3 Million PA. 5+ years of experience in performance marketing with a proven track record of driving growth and ROI in both B2C and B2B contexts. Technical Skills: Expert proficiency in Google Ads Microsoft Ads Meta Ads Reddit Ads Quora Ads X Ads TikTok Ads YouTube Ads CTV/OTT Ads Remarketing / Retargeting Ads Shopify Ads Google Analytics Google Tag Manager and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot. Experience with A/B testing conversion rate optimization and leveraging testing platforms. Excellent communication and organization skills in a remote setting. Proficiency in Google Workspace suite particularly Excel or Google Sheets. Experience with project management or workload management systems. Bachelor's Degree in Marketing Business or a related field. Work at ParcelHero: Perks That Pack a Punch!Work Location: Fully remote.Paid Holidays: 20 days paid holiday.Merit Reviews: Get rewarded for your hard work and dedication.Company Events: Work hard and play hard with regular team-building events.Inclusive Culture: Be yourself and thrive in our casual and upbeat environment. Other information Min 20 MB broadband connection required. You need to provide your own IT equipment. ParcelHero is an equal-opportunity employer we value diversity. |