| Job Title | Lifecycle & CRM Marketing Manager (Remote from UK, FR, GE, SP or CH) |
| Company | revizto |
| Job Location | Remote |
| Workplace Type | |
| Job Type | Regular Employee |
| Job Category | Marketing |
| Min Pay | 0 |
| Max Pay | 0 |
| Pay Currency | |
| Pay Cycle | |
| Last Seen | 2 day(s) ago |
| Description | About the Opportunity Revizto is the leading integrated collaboration platform used by teams across the Architecture Engineering Construction and Operations (AECO) industries to streamline coordination resolve issues faster and deliver projects more efficiently. With customers in over 150 countries and a rapidly growing global team we’re redefining how AEC professionals work together—from design to build. Revizto is seeking an experienced Lifecycle & CRM Marketing Manager to drive customer acquisition retention and product expansion efforts across multiple regions. This role will require you to nurture prospects into customers and implement customer retention strategies while also managing a small team of marketing professionals. You’ll be working cross-functionally with RevOps Design Content Regional Marketing and Customer Success teams to ensure campaign success and alignment with overall business goals. This position is fully remote and open to candidates based in the UK France Switzerland Spain or Germany (applications from other countries will not be considered). Join our passionate and talented team where you'll discover a balanced work environment that truly values our exceptional employees. Ignite your passion for tech and innovation and together let's make an impact that resonates throughout the industry! Where You Will Make a Difference Lead Nurturing & Prospect Conversion Prospect Nurturing Campaigns: Develop and execute multi-stage lead nurturing campaigns using HubSpot Salesforce and Pardot to convert prospects into qualified leads and eventually customers Cross-Functional Alignment: Work with Sales teams to ensure smooth lead handoffs optimize messaging for lead conversion and track success metrics Segmented Email Campaigns: Create targeted region-specific email campaigns that cater to the needs of prospects at different stages of the buyer journey Customer Retention & Expansion Customer Retention Strategies: Partner with Customer Success teams to design and implement campaigns that increase customer loyalty and lifetime value Product Adoption: Lead efforts to drive feature adoption and customer engagement with the platform ensuring customers are utilizing Revizto to its full potential Upsell & Cross-sell Programs: Develop campaigns that identify opportunities for upselling and cross-selling working with the Customer Success and Sales teams to promote additional product offerings Post-Sale Engagement: Manage campaigns designed to nurture customers beyond the initial sale encouraging continued product usage renewals and upgrades. Global Lifecycle Marketing Execution Global Marketing Strategy: Develop and manage lifecycle marketing strategies for different regions ensuring the correct messaging and tactics are used across global markets Multi-Channel Campaigns: Oversee the development of multi-lingual and localized campaigns that cater to various regions adapting content and strategies to cultural nuances Cross-Regional Collaboration: Work closely with Regional Marketing teams to tailor campaigns to local markets while ensuring global alignment with Revizto’s branding and messaging CRM & Data Management Regionalized CRM Database Management: Oversee the maintenance and segmentation of Revizto’s CRM database ensuring that customer and prospect data is clean compliant and segmented to maximize marketing effectiveness Collaboration with RevOps: Partner with RevOps to ensure data hygiene reporting accuracy and proper integration between CRM systems and marketing automation platforms Customer Data Utilization: Leverage CRM data to segment audiences personalize campaigns and optimize lead nurturing and customer retention efforts Marketing Automation & Reporting Automation Workflows: Set up manage and optimize marketing automation workflows to streamline lead nurturing and customer engagement Campaign Performance Tracking: Track and report on the effectiveness of campaigns using HubSpot Salesforce and Pardot. Use data to measure conversion rates engagement and overall campaign impact Continuous Optimization: Conduct A/B tests on email campaigns workflows and landing pages to improve performance and ensure that marketing initiatives are consistently driving results Customer Journey Mapping & Strategy Customer Journey Mapping: Develop and maintain a comprehensive map of the customer lifecycle identifying key touchpoints for engagement and optimization Lifecycle Strategy Optimization: Continuously improve the customer lifecycle experience by mapping out and refining touchpoints messaging and engagement strategies Team Management Lead & Manage a Small Team: Provide leadership mentorship and guidance to a small team of marketing professionals. Help define team roles set clear objectives and ensure that the team works effectively to meet goals Foster Collaboration & Efficiency: Promote a collaborative environment within the team and with other departments ensuring smooth communication and alignment across projects Who You Are At least 5 years of experience in in B2B lifecycle marketing with a focus on both prospect nurturing and customer retention/expansion Proven experience in managing and leading a small team providing mentorship and guidance Hands-on expertise with HubSpot Salesforce and Pardot including CRM management marketing automation workflows segmentation and reporting Strong experience with multi-lingual campaigns and localization for global audiences Ability to design and implement customer retention and product expansion strategies that align with business goals Collaborative mindset with experience working across Sales Customer Success Design Content Regional Marketing and RevOps teams Strong data-driven approach with a focus on campaign performance optimization and reporting Excellent project management skills and the ability to balance multiple initiatives simultaneously Nice-to-have skills include familiarity with the AEC industry and its buyer personas Proficiency in HTML/CSS for email customization Knowledge of customer journey mapping and lifecycle marketing strategies is a big plus Why Join Us Awarded Best Managed Company of Switzerland by Deloitte in 2024 Bi-Annual Company Wide Trips (2023 Armenia 2025 Switzerland and more to come!) Fully Remote Work from UK Spain Germany France or Switzerland High Flexibility Employee-Focused Culture Innovative and Collaborative Team Great Working Conditions |
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