Job Title | Location | Description | Posted** |
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REMOTE: Lifecycle Marketing Manager
marrinadecisions |
California, California (Remote)
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This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media email marketing event marketing and/or sales enablement (inbound & outbound).MAJOR DUTIES AND RESPONSIBILITIESBuild programs for customer engagement and communication in the Company for Startups Cloud Program such as in-person/virtual events workshops annual conferences awards programs onboarding and ongoing nurture campaigns and unlock new tactics-Build successful customer advocacy and loyalty via storytelling testimonials and referral programs.-Continually monitor and measure success regularly report data driven insights and use these insights to enhance the strategy.Ideal Qualifications for Lifecycle Marketing Manager:-Bachelor's degree or equivalent practical experience.-At least 5+ years of event management experience.-Excellent written and presentation skills.-Customer Marketing via Marketo or similar tools.-Experience working for a startup or experience in startup marketing or supporting VC and incubator partnerships startups and/or cloud technologies-Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data-Experience with CRM systems (SFDC Dynamics etc.) marketing automation and email marketing-Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completionREQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeHas B2B SaaS experience from previous companies preferably in a Lifecycle Marketing Manager role.Is passionate about Cloud SaaS platforms data analytics solutions and / or industries such as retail manufacturing and finance. Project management - ability to manage priorities set and meet deadlines and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.Written and verbal communication skills - ability to clearly convey ideas project status and insights and learnings.Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.Interpersonal skills - ability to to build and maintain relationships with colleagues.Work independently - ability to make recommendations and decisions autonomously.Formal presentation skills - ability to present to all levels of management.Strong attention to detail - ability to execute at a granular level while thinking strategically.Related Work ExperienceAt least 6+ years of work experience4+ years of industry experience in Lifecycle Customer B2B marketing technology or related industries.2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.EducationBachelor's Degree or higher in Marketing Business Communications or related field or equivalent experienceMust Haves:Must be able to work in a fast-paced environment matrix organizationMust have worked in Startup Must have program and project management skillsMust be self-motivated passionate about Marketing and Demand GenerationMust be a team player who enjoys learning and growingExperience in Marketo and Salesforce.com is preferred. Compensation Range: $70000 – $120000 annually This posted range represents our good-faith estimate for this remote role at the time of posting in compliance with applicable state and local laws including California Colorado New York and Washington. Final compensation will depend on various factors such as the candidate’s location experience qualifications and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates. This role may also be eligible for performance bonuses and a comprehensive benefits package.
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Lifecycle & CRM Marketing Manager (Remote from UK, FR, GE, SP or CH)
revizto |
Remote
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About the Opportunity Revizto is the leading integrated collaboration platform used by teams across the Architecture Engineering Construction and Operations (AECO) industries to streamline coordination resolve issues faster and deliver projects more efficiently. With customers in over 150 countries and a rapidly growing global team we’re redefining how AEC professionals work together—from design to build. Revizto is seeking an experienced Lifecycle & CRM Marketing Manager to drive customer acquisition retention and product expansion efforts across multiple regions. This role will require you to nurture prospects into customers and implement customer retention strategies while also managing a small team of marketing professionals. You’ll be working cross-functionally with RevOps Design Content Regional Marketing and Customer Success teams to ensure campaign success and alignment with overall business goals. This position is fully remote and open to candidates based in the UK France Switzerland Spain or Germany (applications from other countries will not be considered). Join our passionate and talented team where you'll discover a balanced work environment that truly values our exceptional employees. Ignite your passion for tech and innovation and together let's make an impact that resonates throughout the industry! Where You Will Make a Difference Lead Nurturing & Prospect Conversion Prospect Nurturing Campaigns: Develop and execute multi-stage lead nurturing campaigns using HubSpot Salesforce and Pardot to convert prospects into qualified leads and eventually customers Cross-Functional Alignment: Work with Sales teams to ensure smooth lead handoffs optimize messaging for lead conversion and track success metrics Segmented Email Campaigns: Create targeted region-specific email campaigns that cater to the needs of prospects at different stages of the buyer journey Customer Retention & Expansion Customer Retention Strategies: Partner with Customer Success teams to design and implement campaigns that increase customer loyalty and lifetime value Product Adoption: Lead efforts to drive feature adoption and customer engagement with the platform ensuring customers are utilizing Revizto to its full potential Upsell & Cross-sell Programs: Develop campaigns that identify opportunities for upselling and cross-selling working with the Customer Success and Sales teams to promote additional product offerings Post-Sale Engagement: Manage campaigns designed to nurture customers beyond the initial sale encouraging continued product usage renewals and upgrades. Global Lifecycle Marketing Execution Global Marketing Strategy: Develop and manage lifecycle marketing strategies for different regions ensuring the correct messaging and tactics are used across global markets Multi-Channel Campaigns: Oversee the development of multi-lingual and localized campaigns that cater to various regions adapting content and strategies to cultural nuances Cross-Regional Collaboration: Work closely with Regional Marketing teams to tailor campaigns to local markets while ensuring global alignment with Revizto’s branding and messaging CRM & Data Management Regionalized CRM Database Management: Oversee the maintenance and segmentation of Revizto’s CRM database ensuring that customer and prospect data is clean compliant and segmented to maximize marketing effectiveness Collaboration with RevOps: Partner with RevOps to ensure data hygiene reporting accuracy and proper integration between CRM systems and marketing automation platforms Customer Data Utilization: Leverage CRM data to segment audiences personalize campaigns and optimize lead nurturing and customer retention efforts Marketing Automation & Reporting Automation Workflows: Set up manage and optimize marketing automation workflows to streamline lead nurturing and customer engagement Campaign Performance Tracking: Track and report on the effectiveness of campaigns using HubSpot Salesforce and Pardot. Use data to measure conversion rates engagement and overall campaign impact Continuous Optimization: Conduct A/B tests on email campaigns workflows and landing pages to improve performance and ensure that marketing initiatives are consistently driving results Customer Journey Mapping & Strategy Customer Journey Mapping: Develop and maintain a comprehensive map of the customer lifecycle identifying key touchpoints for engagement and optimization Lifecycle Strategy Optimization: Continuously improve the customer lifecycle experience by mapping out and refining touchpoints messaging and engagement strategies Team Management Lead & Manage a Small Team: Provide leadership mentorship and guidance to a small team of marketing professionals. Help define team roles set clear objectives and ensure that the team works effectively to meet goals Foster Collaboration & Efficiency: Promote a collaborative environment within the team and with other departments ensuring smooth communication and alignment across projects Who You Are At least 5 years of experience in in B2B lifecycle marketing with a focus on both prospect nurturing and customer retention/expansion Proven experience in managing and leading a small team providing mentorship and guidance Hands-on expertise with HubSpot Salesforce and Pardot including CRM management marketing automation workflows segmentation and reporting Strong experience with multi-lingual campaigns and localization for global audiences Ability to design and implement customer retention and product expansion strategies that align with business goals Collaborative mindset with experience working across Sales Customer Success Design Content Regional Marketing and RevOps teams Strong data-driven approach with a focus on campaign performance optimization and reporting Excellent project management skills and the ability to balance multiple initiatives simultaneously Nice-to-have skills include familiarity with the AEC industry and its buyer personas Proficiency in HTML/CSS for email customization Knowledge of customer journey mapping and lifecycle marketing strategies is a big plus Why Join Us Awarded Best Managed Company of Switzerland by Deloitte in 2024 Bi-Annual Company Wide Trips (2023 Armenia 2025 Switzerland and more to come!) Fully Remote Work from UK Spain Germany France or Switzerland High Flexibility Employee-Focused Culture Innovative and Collaborative Team Great Working Conditions
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Supply Lifecycle Marketing Manager (Remote)
ezcaterinc |
Boston, MA
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ezCater is the leading food for work technology company in the US connecting anyone who needs food for their workplace to over 100000 restaurants nationwide. For workplaces ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings all backed by 24/7 customer service with real humans. ezCater also enables companies to manage their food spend in a single customizable platform. For restaurant partners ezCater helps them grow their business by bringing them more orders and new high-value customers. We're backed by top investors including Insight Iconiq Lightspeed GIC SoftBank and Quadrille.The Supply Marketing team is focused on optimizing the supply network to ensure restaurants have access to the products they need to grow their business and reliably execute orders to high-value ezCater customers. As the Supply Lifecycle Marketing Manager you will be responsible for ideating strategizing and executing motions to foster engagement and adoption which elevate overall performance to drive long-term value for the network. You will play a central role in strengthening performance adoption of tools and loyalty to our top performing partners across their lifecycle. Your campaigns will help partners grow their bookings gain greater exposure to high value customers and optimize their offering for a reliable experience that makes customers want to order again. We’re looking for a curious data-driven retention and expansion marketing leader who successfully leverages insights and business dynamics to: What You'll Do: Network strategy: You’ll partner with Product Marketing to build centralized streamlined lifecycle marketing communications aligning with company goals to optimize the network to increase bookings and drive operational reliability to ensure exceptional customer experiences. Multi-channel communications & marketing: You’ll design segmented and customized network-wide communications across ezCater communication channels (email in-product collateral etc.) to drive targeted partner behaviors. Working with the Product and Operations team to manage holistic communications and launch new channels like SMS and push notifications. Using your merchandising experience you’ll create an optimization roadmap to test and iterate upon to allow our partners to gain more exposure to customers and grow together. Collaborate: You’ll collaborate cross functionally with Marketing Sales Partner Success Fulfillment Excellence Brand & Creative to bring insights data and success stories to life in content across channels to supplement campaigns landing pages and collateral. You’ll manage the complexities of cross functional teams and break down roadblocks. Communicate effectively: You have experience thoughtfully explaining complex concepts to diverse audiences internally and externally and understand the impact of cross-functional activities. Internally you will ensure teams across the organization are on the same page pre and post launch. What You Have: Minimum of 5-7 years of B2B marketing experience focused in strategy and multi-channel communications preferably in a rapidly growing environment. Excellent skills in data analysis reporting and storytelling through data sets. Strong experience partnering with Marketing Operations and Sales Enablement to navigate complex communications and infrastructure build targeted segment lists across tiered contact levels (ie: highly franchised or non-centralized decision maker contacts) and mastery in CRM (Hubspot or Salesforce) campaigns and data. Exceptional positioning copywriting communication and presentation skills (ie: creative briefs to presentations) with the ability to influence internal and external stakeholders at all levels. Strategic marketer with demonstrated history creating and executing successful campaigns against KPIs cross-functional partnership from coordination to execution and measuring and reporting out on campaigns and their impact to the business. Demonstrated success in results-driven outcomes that focused on driving increases in engagement and adoption to increase revenue. Advanced in diverse multi-channel communications to drive engagement that encompass email SMS webinars and high-impact user events. Strong interpersonal and communication skills enabling you to establish and nurture internal & external relationships. You're an ideal candidate if you are a strategic lifecycle marketer who can embrace change drive innovation and are passionate about delivering excellence through your campaigns. You are a proactive data-driven and nimble mover. You have incredibly strong interpersonal skills and excellent campaign management skills to keep cross-functional teams aligned. You’re comfortable (and enjoy) working without a playbook in a fast paced environment while testing and tracking new programs and initiatives. The national cash compensation range for this role is $98000-$129000 per year. Please note: Final offer amounts are determined by multiple factors including prior experience expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity 401K or medical dental or vision insurance). Please have fun with the Cover Letter portion of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role and highlighting anything else you think we should know! ezCater does not sponsor applicants for work visas or legal permanent residence. What You’ll Get from Us: You’ll get a terrifically compelling experience in an innovative high performing environment. You’ll get to work with engaged and passionate colleagues on challenging and impactful projects. You will have opportunities to grow in your career and work in a place that values work/life harmony. Oh and you’ll get all this: Market competitive salary stock options that you’ll help make worth a lot 12 paid holidays flexible PTO 401K with ezCater match health/dental/FSA long-term disability insurance mental health and family planning resources remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office a tremendous amount of responsibility and autonomy wicked awesome co-workers Relish (and many more goodies) when you’re in our office and knowing that you helped transform the food for work space. ezCater is an equal opportunity employer. We embrace humans of every background appearance race religion color national origin gender gender identity sexual orientation age marital status veteran status and disability status. At the same time we do not employ jerks even brilliant ones. Following a conditional offer of employment ezCater may require a background check. For information on how ezCater collects and uses job applicants' personal information please visit our Job Applicant Privacy Policy. #BI-Remote
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B2C Lifecycle Marketing Manager, CRM
Sauce |
Colombia / Mexico / Argentina / Brazil
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Sauce is a premier restaurant technology platform that helps businesses grow with our Commission-Free Delivery & Pickup structure and proprietary delivery optimization technology. We are serving a 105 billion dollar US local restaurant business. Headquartered in NYC and Tel-Aviv Sauce wants restaurants to fulfill their highest potential this means giving local establishments everything they need to connect directly with their customers. The Sauce team pools together decades of restaurant tech experience along with seasoned tech sales marketing product and operations executives who produce an industry-changing delivery system for successful local restaurants and chains.We’re looking for a Lifecycle Marketing Manager to turn customer data into personalized high-performing campaigns that drive reorders retention and long-term customer value—starting with email and expanding into SMS and push as needed. This person will support Sauce’s fast-growing Marketplace and Direct teams by scaling lifecycle efforts across segmentation dynamic audience creation triggered flows experimentation and performance analysis. You’ll own the full ESP and CRM suite including Twilio & their SendGrid product and be instrumental in building a scalable growth engine based on the proven success of our Marketplace campaigns. ➡ What You'll Do: ➡ Audience Segmentation & TargetingTranslate behavioral transactional and market-level data into usable audience lists.Partner with Data teams or use tools like Databricks/Segment/SendGrid Automations to build dynamic event-triggered audiences.Campaign Planning & ExecutionTake a lead role in strategizing and launching high-impact Marketplace and Direct campaigns from concept through copy design testing and scheduling.Manage the full lifecycle within our ESP including automation workflows and manual sends.Lifecycle Journey DesignBuild triggered flows for things like onboarding winback “days since last order” new restaurant launches seasonal events etc.Think beyond one-off sends—create experiences that move the needle on repeat behavior.Experimentation & OptimizationConstantly test subject lines content CTAs timing and format.Use campaign insights to launch repeatable playbooks that scale efficiently.Reporting & InsightsTrack key metrics like open rate CTR conversion revenue per send etc.Build dashboards and share regular reporting (and learnings) to help prioritize what’s working. What You Bring: ➡ Must-Have:2-4 years of hands-on lifecycle or email marketing experience including ownership of ESP tooling (e.g. SendGrid Klaviyo Iterable or Braze) segmentation A/B testing and performance reporting.Execution-First Mindset: thrives on hands-on work can follow direction yet steadily moves toward full autonomy.Balanced Creative & Analytical Approach: equally comfortable writing compelling email copy and interpreting funnel metrics to inform next steps.ESP Proficiency: proven daily-use experience with at least one of: SendGrid (preferred) Klaviyo Iterable or Braze.Data-Driven Segmentation: able to translate behavioral and transactional data into targeted audience lists without over-reliance on engineering.Nice-to-Have:Basic HTML & Light SQL/Data Query Skills: can tweak email templates and pull simple queries independently.Domain Familiarity: past work in foodtech e-commerce or marketplace environments.Self-Starter Capability: while not required on day one shows potential to own strategy and “run with the context” as the role matures. Requested Technology & Equipment: ➡ Reliable personal computer or laptop with current softwareHigh-speed internet connectionKeyboard mouse webcam and headset with microphonePrimary 24” monitor (second monitor recommended) What We Offer: ➡ Strong & Competitive Compensation PackageFlexible Work Environment10 Paid Personal/Vacation Days5 Paid Sick DaysMonthly Wellness Stipend Quarterly Team Dinners & Events!The Opportunity to Build Something that Changes the Delivery Tech Industry for the Better! ➡ Sauce is an equal opportunity workplace and an affirmative action employer. We welcome all qualified applicants regardless of race color ancestry religion sex (including pregnancy and related conditions) national origin sexual orientation age marital status disability (physical or mental) gender identity gender expression genetic information veteran status citizenship immigration status or any other classification category or characteristic protected by applicable federal state or local laws. We understand the importance of creating a more diverse and inclusive workplace and celebrate our employees for their differences.
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Lifecycle Marketing Manager (Remote, USA)
TripleTen |
Remote
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TripleTen is a service that empowers individuals regardless of their prior experience to embark on the exciting and challenging journey of mastering tech professions. Our mission is to ensure that every student has the opportunity to successfully master a new profession find their purpose and become a valuable member of the tech industry. TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment. In the Role We are looking for a highly skilled Lifecycle Marketing Manager to join our team. The ideal candidate will have experience in analyzing customer data creating trigger communications and executing special email campaigns. The candidate must be highly analytical able to identify customer segments and be comfortable working with various communication channels including email marketing SMS. Requirements: Proven experience in CRM management preferably within Hubspot Strong copywriting skills with the ability to tailor messaging for different audiences Familiarity with analyzing campaign performance data and implementing improvements Experience with marketing automation tools and CRM systems (training on Planhat will be provided) Proficiency in using collaboration tools such as JIRA Slack and Google Workspace. Preferred Tech Stack: Hubspot Conversica Planhat. What you will do: The Lifecycle Marketing Manager will be working in our marketing and student communications departments. They’ll be responsible for the following: Manage Marketing CRM Communications: Oversee email and SMS communications within Hubspot for leads prior to becoming customers. This includes managing abandoned cart flows nurturing leads from organic and paid sources and executing win-back campaigns Student-Facing CRM Communications: Develop and manage communications for customers post-purchase including emails SMS and other notifications triggered by specific events (e.g. student inactivity struggles with material completion of bootcamp) Mass Promotional Emails: Draft design and execute mass promotional email campaigns to engage and inform our audience Performance Reporting: Monitor and report on the performance of email and SMS campaigns providing insights and recommendations for improvement Data Analysis: Analyze performance data to identify areas of opportunity for enhancing existing communications and creating new automated workflows Compliance Management: Ensure all communications adhere to CAN-SPAM Act guidelines and TCPA compliance best practices. What we can offer you: Base Salary Range $95k - $110k Remote and full time position Robust Benefit Plans with 100% company paid for health care premiums for you and your family 18 days paid vacation plus 16 observed holidays including Juneteenth Indigenous Peoples Day and Veterans Day A comfortable digital office. We use modern digital tools — Mattermost Notion Zoom Hubspot HiBob — to make working together seamless Growth. Our product and global reach is expanding quickly A diverse and close-knit global team spread across the US Israel LATAM Europe Serbia Georgia Armenia and more. Disclosures At this time we are unable to offer H-1B L-1A/B sponsorship opportunities. This job description is not designed to contain a comprehensive listing of activities duties or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race color religion sex national original age religion disability marital status sexual orientation gender identity/expression protected military/veteran status or any other legally protected factor.
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Lifecycle Marketing Manager (Remote)
Rula |
Los Angeles, CA
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We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted and we are dedicated to treating the whole person not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. About the Role At Rula we are on a mission to make mental healthcare work for everyone and we need a strategic driven email + sms marketing manager to help make it happen. In this role you’ll play a key part in shaping the patient experience by ensuring patients get the right message via the right channel at the right time. This role will be fundamental in helping create and scale a best-in-class lifecycle marketing program at Rula. You’ll lead the development and execution of multi-channel lifecycle strategies (email + SMS primarily) to improve the speed and quality of patient access to mental healthcare. You'll work independently and collaborate with cross-functional teams to create an intelligent personalized lifecycle program refine our reporting and analytics capabilities and expand our test-and-learn program to continuously improve patient engagement. We’re looking for someone who thrives in a fast-paced environment has a bias for action and brings exceptional organization customer focus and attention to detail to everything they do. If you're excited about using data-driven strategies to make a meaningful impact in mental healthcare we'd love to hear from you! Required Qualifications 5+ years of experience in a D2C / B2C lifecycle or retention marketing role with a proven track record of creating and executing effective lifecycle strategies driving program growth and meaningful business results through multi-channel campaigns. Hands-on experience with Iterable including the ability to set up automate and optimize campaigns journeys experiments dynamic content and segmentation. Strong analytical skills with the ability to interpret data run A/B tests and make data-driven decisions to improve campaign performance. Excellent project management skills capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail. Preferred Qualifications While having the preferred qualifications enhances your candidacy having all of them is not mandatory. We encourage all interested applicants to apply even those who may not meet every preferred requirement. Exceptional communication skills able to convey complex strategies clearly and collaborate effectively across teams like Product Operations Support and others. Self-starter with excellent organizational skills and the ability to thrive in a fast-paced cross-functional environment. Experience working in a healthcare mental health or marketplace environment 1+ years experience at a high-growth start-up Experience owning retention strategies and implementing success retention campaigns. Experience with more complex lifecycle programming like HTML or SQL. Experience using BI tools (preferably Looker and Amplitude) We're serious about your well-being! As part of our team full-time employees receive: 100% remote work environment (US-based only): Working hours to support a healthy work-life balance ensuring you can meet both professional and personal commitments Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States Comprehensive health benefits: Medical dental vision life disability and FSA/HSA 401(k) plan access: Start saving for your future Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) Paid parental leave: Available for all parents including birthing non-birthing adopting and fostering Employee Assistance Program (EAP): Support for your mental and physical health New hire home office stipend: Set up your workspace for success Quarterly department stipend: Fund team-building activities or in-person gatherings Wellness events and lunch & learns: Explore a variety of engaging topics Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences fostering a sense of community and belonging for all Our team We believe that diversity equity and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe seen heard and valued. Compensation Range: $130K - $145.3K
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