Fashion Chingu is a fast-growing K-pop lifestyle e-commerce store selling K-pop fashion Korean fashion kpop-albums and merchandise to customers mainly in North America and Europe. You will work in a young dynamic team with short decision paths much freedom where you can really shape a young start-up with great ambitions. We are a small remote team with a big goal becoming the go-to online shop for K-pop fans. We move fast use AI in our daily work and care deeply about ownership creativity and execution. Purpose of the role Own and profitably grow Fashion Chingu's paid advertising on Meta (mainly Instagram) and TikTok across our four main categories K-pop fashion Korean fashion K-pop merchandise and K-pop albums. The role combines hands-on campaign management with the actual creation of the ads. You produce the video and image creative yourself turn influencer and UGC content into paid ads together with our Social Media Manager and build a repeatable testing system that keeps producing new winners instead of relying on a handful of old ones. Outcomes of your job #1 - K-pop fashion scaled profitably Within 12 months roughly double our K-pop fashion advertising to a combined Meta and TikTok spend of $12000 per month at a ROAS of at least 2.8 and a CPA of $28 or below. #2 - Korean fashion advertising built from scratch Korean fashion currently has no paid advertising at all. Within 6 months take it from zero to $3000 per month at a ROAS of at least 2.5 and a CPA of $30 or below with a documented playbook of audiences angles and creative formats that we can keep scaling in the years after. #3 - Standard K-pop merchandise sell-through Our high-demand and pop-up merch already sells well and is limited by stock not by advertising. This outcome is about the standard slower-moving assortment build a paid route that genuinely clears it reaching $3000 per month within 6 months at a ROAS of at least 4
- #4 - K-pop albums as an active channel Albums are currently left to sell passively. Within 6 months build a real campaign calendar around comebacks pre-sales and new releases reaching $3000 per month at a ROAS of at least 4.0 with priority campaigns live within two working days of an approved brief. #5 - A repeatable creative engine At least two new winning ads every month. Our growth should come from a steady supply of fresh creative not from putting more budget behind ads that are already tired. All budget targets are combined Meta and TikTok — put the money wherever it earns better we genuinely don't mind which platform. Each outcome counts as reached once it has been held for three months not for one good month. And profitable always beats big spending less at the right return is better than hitting a budget number below it. Competencies You have 4 years hands-on experience managing and scaling Meta and/or TikTok ads for an e-commerce brand and you can walk us through the real numbers — spend ROAS CPA and what you actually changed. You make short-form video ads yourself concept hook edit captions iterations. CapCut AI tools whatever works for you. This one is mandatory for this role — you don't need to be a film editor but you do need to get the idea out of your head and onto the screen. You're creative - don't stick to 08/15 videos you find creative ad-formats that are peeking the interest of our audience. You can also produce strong static and image ads without waiting for a designer. You can take raw influencer UGC and product footage and turn it into genuinely different angles — not the same ad with a new song on it. AI is already by now your personal assistant and part of your daily workflow — for creative production trend research and in-depth (sales) analysis not just for writing emails. Previous K-pop knowledge is a strong plus — comebacks pre-sales limited drops and how fandoms actually buy. Our culture If you identify with those values you will feel very much at home at Fashion Chingu Ownership You're coming into a company and leave things better as they were You can work in a flexible environment but still delivering responsible Look for the yes not the no New projects new tasks new AI -> You need to look for the Yes in those then you're fitting in Fast is better than slow Fast progress beats overthinking and being perfectionist Have fun You're trying to make your work as enjoyable as possible Communicate actively Every stakeholder is perfectly informed. Please apply by answering the screening questions and attaching your resume. This is a 100% remote / work-from-home position with an independent contractor agreement. Working hours are 8 hours per day Monday to Friday with 4 mandatory core hours between 100–500 PM Jakarta time the remaining hours of your day are flexible.
We offer
paid holidays a 13th month payment and after some time with us health care support and/or Foodpanda vouchers. Pay Php20000.00 - Php60000.00 per month Application Question(s) What's the difficulty in advertising fashion on Meta & TikTok? Tell us about one Meta or TikTok ad account you personally managed. What was the monthly spend what were the ROAS and CPA and what did you actually change to improve them? Experience performance marketing 4 years (Preferred)
Work Location
Remote