Senior Growth Product Marketing Manager

About LastPass LastPass delivers Secure Access Essentials helping individuals and organizations manage and protect access to AI applications and credentials straight from the browser. Trusted by more than 100000 businesses and millions of users worldwide LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business LastPass delivers on its mission to give everyone seamless access to everything they need to work move fast and stay protected as their environments evolve. Curious about our products? Visit our website and try it free! We welcome new ideas support your growth and recognize your value if this aligns with what you are looking for in your next career move Join Us! LastPass is looking for a Senior Growth Product Marketing Manager In this role you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments test bold ideas analyze performance and collaborate cross-functionally to optimize the user journey and unlock growth opportunities. About the team The Growth Product Marketing team is a nimble high-impact group of marketers split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion the team operates with a product-led growth (PLG) mindset partnering cross-functionally to deliver seamless data-informed user journeys. If you are passionate about complex problem solving and motivated by scale then this is the role for you! Who will you work with? You will report to the Director of Growth Product Marketing collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product UX Data and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results. What are some of the exciting challenges you will be working on? Own the communication strategy for trial users identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns Design develop and execute A/B tests across email (Marketo Sendgrid Acoustic) and in-product messaging (Pendo) constantly pushing boundaries to uncover what drives the best user experience Use tools like Amplitude and Power BI to dig into results uncover insights and refine strategies bringing hands-on data skills and comfort making data-driven decisions Work closely with Product UX Marketing and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience Bring fresh ideas to the table whether it is an in-product onboarding flow a data-driven email sequence or a segmentation strategy embracing bold thinking and calculated risk-taking What does it take to work at LastPass? Proven experience in product growth or lifecycle marketing preferably in a SaaS or PLG environment Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies Hands-on experience with tools like Marketo Pendo and analytics platforms such as Amplitude and Power BI Strong analytical skills with proven expertise in using data to drive impactful initiatives and a curiosity to explore new ideas test hypotheses and learn from data Excellent communication and collaboration skills with the ability to drive alignment with cross-functional teams Strong problem-solving skills and a self-starter mindset Fluency with AI tools to support growth marketing experimentation and data analysis Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge skills and experience. US

Pay Range

$108400 $125000 USD Why LastPass? The leader in secure access High-growth collaborative environment with inclusive teams Remote-first culture Competitive compensation Flexible Paid Time Off policies including but not limited to Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days Parental leave Comprehensive health coverage including dependents Home office setup support LastPass Families free account for up to 5 members Continuous learning and development opportunities including an annual learning stipend to invest in your growth Peer-to-peer recognition through Motivosity Employee Assistance Program for well-being support Remote work stipend to support your home office needs Short-Term or Remote-Centric Work Arrangements for added flexibility Unlock your potential with us - your skills experience and unique perspective matter more than just checking the boxes. Apply today and let's build the future together! We’re building an inclusive community that reflects the people of all races genders sexual orientations national origins backgrounds and perspectives who share our world. For more information about how we process your personal data and your rights please refer to our Candidate

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