About Mendaera Inc. Mendaera is developing technology that will enable all healthcare providers to do more for their patients. Our platform combines real-time imaging robotics and artificial intelligence to make precise and consistent intervention more accessible. Our aim is to eliminate barriers in the patient journey accelerate recovery delight customers and reduce cost of care. About the Opportunity We are seeking a Director of Commercial Marketing to lead commercialization and procedure adoption of the Focalist System. This leader will drive market development hospital selling strategies KOL engagement and clinical evidence programs—positioning Focalist to elevate needle-based procedures. Key Responsibilities Technology Footprint Lead commercial marketing efforts to sell the Focalist platform into hospitals and health systems working closely with Sales leadership. Develop value propositions tailored to hospital administrators service line leaders and economic buyers—highlighting ROI efficiency gains and clinical differentiation. Support the sales process with hospital-facing presentations negotiation frameworks and competitive positioning tools. Clinical Expansion Develop and continuously refine clinical value propositions for each procedure and specialty Focalist competes in—grounded in procedure-level insights and translated into messaging that drives adoption and utilization across physician care team and hospital audiences. Develop and execute specialty-level market development programs—peer-to-peer events case observation programs symposia and conference presence—designed to build procedural competency and expand the base of trained active Focalist users. Serve as the internal clinical marketing authority for each specialty—translating field feedback surgeon insights and competitive intelligence into updated messaging tools and programs that keep the commercial org aligned and focused. Champion voice-of-customer (VOC) initiatives to ensure continuous input from clinicians and care teams informs strategy content and program design. KOL Relationships Clinical Advocacy & Society Outreach Build a layered KOL network spanning Speaker/Reference KOLs Teacher/Proctor KOLs and Society/Executive KOLs—developing each tier’s ability to present teach and champion Focalist procedures. Engage with clinical societies guideline committees and academic programs to elevate awareness and credibility. Partner with Clinical Affairs and Medical Affairs to develop and execute a publication strategy supporting procedure adoption goals—including outcomes data case series and health economics evidence. Partner with KOLs to develop and deliver high-impact podium presentations across virtual and in-person formats—including society symposia peer-to-peer programs proctored case observations and conference abstracts. Support KOLs in translating clinical experience with Focalist into compelling narratives for surgeon and care team audiences. Marketing & Sales Content Creation Create impactful marketing assets case studies procedure videos brochures and value stories that quantify clinical economic and strategic impact for physicians and hospital decision-makers. Build and maintain ROI models cost-effectiveness tools and health economics evidence that support hospital and payer conversations. Partner with Sales to deliver enablement tools pitch decks objection handling guides competitive positioning and training kits. Produce thought-leadership content including white papers KOL testimonials and conference abstracts that bring Focalist’s value story to life. Ensure all materials reflect Mendaera’s human-centered mission and resonate with physicians administrators and healthcare systems. Cross-Functional Program Leadership Align with Product Clinical Affairs Regulatory Sales and Marketing Communications to deliver cohesive commercialization strategies. Serve as the primary commercial marketing partner to both capital and clinical sales teams providing tools messaging and programs that drive system placement and procedure utilization. Provide briefings to Mendaera Sr. Staff as needed. Pilot Launch & Measurement Lead early adopter programs pilot launches and reference site development to measure outcomes adoption and workflow impact—building a replicable model for national scale. Build marketing capabilities to measure clinical program impact track procedure-level KPIs and enable real-time tactical adjustments. Communicate findings and strategic implications to Sr. Staff. Team Leadership & Development Build and lead a high-performing clinical marketing team over time—fostering capabilities across specialty marketing hospital audience engagement and clinical evidence development. Champion a culture of accountability customer insight and commercial impact. Foster collaboration innovation and accountability across functions. Qualifications Required Bachelor’s degree MBA or advanced degree preferred. 7+ years of progressive clinical or commercial marketing experience in medical devices robotics or capital equipment with demonstrated success in procedure/specialty-specific commercialization. Minimum 5 years of surgeon-facing clinical marketing with a track record of driving procedure adoption and utilization growth in a therapeutic medical device or surgical robotics company. Direct OR experience strongly preferred. Proven capability in KOL development clinical society engagement market development and health economics—along with demonstrated experience in customer segmentation persona development and voice-of-customer (VOC) programs that inform strategy and content. Analytical and strategic thinker with strong executive presence ability to influence cross-functional stakeholders and communicate compellingly to clinical administrative and executive audiences. Willingness to travel (30%) for customer visits conferences case observations and institutional engagement. Preferred Direct experience in procedural robotics capital equipment or minimally invasive surgical technology. Familiarity with image-guided procedures ultrasound and interventional or procedural specialties (urology IR transplant emergency medicine or regional anesthesia). Prior leadership of clinical pilots early adopter programs or reference site development—including measurement of outcomes workflow impact and replication strategies. Compensation The annual salary range for this role is $190000 - $219000.