Job Title | Location | Description | Posted** |
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Digital Marketing Communications Specialist (Remote)
Siemens Healthineers |
United States
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Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone offering resources and flexibility to foster your professional and personal growth all while valuing your unique contributions. Join our Molecular Imaging division as a Digital Marketing Communications Specialist where you will lead the strategy development and execution of global digital marketing initiatives to promote our cutting-edge imaging solutions. In this role you’ll drive impactful campaigns across web social media email and digital events ensuring alignment with brand standards and compliance requirements. This position offers the opportunity to collaborate with global teams support high-profile product launches and shape the content strategy that positions Siemens Healthineers as a leader in the medical imaging industry. You are responsible for: Developing and implementing promotional strategies to help achieve the Business Line objectives through a variety of marketing communications activities. Driving expanding and enhancing digital execution of molecular imaging promotional events across all channels globally. Leading digital campaign management for the Internet and Intranet social media search engine marketing email digital sponsorships and cross-business initiatives Acting as a catalyst for the digital communications process promoting prioritization collaboration effective communications and overall team efficiency Guiding content strategy through performance measurement ROI digital assessment and reporting. Collaborating with global communications teams on initiatives that position the company as an overall leader in the medical imaging industry and building a strong brand. Supporting the day-to-day digital operation of events including stakeholder collaboration global product events and documenting changes. Helping to guide content strategy through performance measurement and reporting Collaborating with Siemens Healthcare’s communications team on initiatives that position the company as an overall leader in the medical imaging industry. This position may suit you best if you are familiar with the responsibilities below and would like to develop your career with Healthineers: You have created and developed digital and print marketing communications materials for both clinical and marketing teams to support marketing plans. Experienced in ensuring all content and materials distributed or published are in compliance with healthcare regulatory and legal requirements as well as the company’s internal approval processes. Ensured marketing materials adhere to brand guidelines and monitored the effectiveness of each project. Completed complex projects in advertising and promotional programs digital campaigns video social media trade shows internet communications and special promotions. Produced complex reports digital campaigns videos and various documents to measure sales and promotional communications effectiveness. Tracked budgets and projects for the marketing communications department and evaluated vendor and supplier relationships. Strong PC skills with proficiency in MS Office (Word PowerPoint Excel and Outlook) and knowledge of Photoshop and InDesign. Minimum Qualifications: BA/BS in Digital Marketing Communications English Journalism Advertising or a related field. Minimum of 5 years of experience in marketing communications or advertising. Demonstrated experience with digital marketing tools such as content management systems marketing automation tools CRM SEO and social media. Skilled at creatively translating business strategies and objectives into targeted engaging communications. Ability to define and socialize digital requirements that extend across business and geographic segments. Previous experience working in a healthcare or regulated environment is highly desirable. Strong project management skills with experience in web development content planning and development messaging and positioning brand management digital communications and social media. Keen sense of visual communications and design. Excellent English writing and editing skills with experience writing for the web. Medical or technical writing experience is highly desirable. Team-oriented and solution-driven mindset with an appreciation for working in a culturally diverse environment. Able to manage multiple assignments simultaneously and work efficiently under tight deadlines. Proficiency in Word Excel and PowerPoint experience with Photoshop and InDesign is a plus. Desire to work hard and have fun while setting a high standard for others to follow. Ability to travel up to 10%. Who we are: We are a team of more than 73000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology we constantly push the boundaries to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. How we work: When you join Siemens Healthineers you become one in a global team of scientists clinicians developers researchers professionals and skilled specialists who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds cultures religions political and/or sexual orientations and work together to fight the world’s most threatening diseases and enable access to care united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. To find out more about Siemens Healthineers businesses please visit our company page here. The annual base pay for this position is: Min $86700 - Max $130000 Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate. If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance. The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance 401(k) retirement plan. life insurance long-term and short-term disability insurance paid parking/public transportation paid time off paid sick and safe time. Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race color creed religion national origin citizenship status ancestry sex age physical or mental disability unrelated to ability marital status family responsibilities pregnancy genetic information sexual orientation gender expression gender identity transgender sex stereotyping order of protection status protected veteran or military status or an unfavorable discharge from military service and other categories protected by federal state or local law. EEO is the Law: Applicants and employees are protected under Federal law from discrimination. Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment we will ensure that persons with disabilities are provided reasonable accommodations. If you require a reasonable accommodation in completing a job application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please fill out the accommodations form here. If you’re unable to complete the form you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status. California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more click here. Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations including those implemented by the Department of Commerce through the Export Administration Regulations (EAR) by the Department of State through the International Traffic in Arms Regulations (ITAR) and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.” Data Privacy: We care about your data privacy (https://www.siemens-healthineers.com/careers/recruitment-application-privacy-notice) and take compliance with GDPR as well as other data protection legislation seriously. For this reason we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started. Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate please verify by searching for the posting on the Siemens Healthineers career site. To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias employees or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.
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Marketing Communications Specialist (REMOTE)
Legrand North America |
Somerset, NJ
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Position Description: At a Glance Legrand has an exciting opportunity for a Marketing Communication Specialist to join the Data Power and Control Team on a REMOTE basis. Under general direction of the Marketing Manager the Marketing Communication Specialist (Remote) will lead the planning execution and optimization of integrated marketing campaigns across digital social PR and content channels to support product launches and key initiatives. It requires strong cross-functional collaboration with Product Sales and Marketing teams while managing campaign performance budgets digital tactics and media strategy. The position also oversees content development digital event coordination SEO/SEM efforts and public relations to drive brand awareness and business growth. The Marketing Communication Specialist as with all members of the Legrand Team is expected to promote a positive attitude demonstrate initiative professionalism personal awareness integrity and exercise confidentiality. What Will You Do? Campaign Planning Development Project Management and Leadership - Plan develop project manage execute analyze and present on all stages and aspects of various marketing communication campaigns including product launches public relations digital marketing digital events social media and online media. Lead Cross-functional Collaboration and Communication: Work closely with key stakeholders from Product Management Product Marketing Marketing and Sales Teams to lead efforts in bringing products initiatives or ideas to market and achieving key business objectives. Campaign Performance Tracking Reporting and Optimization: Establish a review cadence for each major campaign and initiative to analyze performance and provide recommendations for optimization based on past results and future objectives. Media Budget Coordination and Optimization: Select vendors and tactics as well as manage monthly expenses to ensure budget goals are met without waste or underutilization. Content/Asset Development and Promotion: Lead or support (utilizing primary or secondary sources) the creation of various content types aligned to brand standards. Content types can range from product-focused literature to promotional or educational videos digital ads and assets web pages and more. Will ensure that created content is posted and promoted across multiple channels to ensure content is utilized in the market. Digital Media Tactic Execution: plan and execute all aspects of digital campaigns including programming and sending email marketing campaigns social media posts and paid Search Engine Marketing: Work with Product Management Sales and other interested parties to capture and optimize various forms of content to improve SERP results. Will lead or assist in the setup and/or optimization of core business keywords associated with always-on or strategic AdWords and SEO campaigns. Social Media: Coordinate topics with Product Marketing and write content that helps to promote and launch campaigns Digital Event Coordination: Execute the overall event plan related to campaigns and launches to achieve strategy and adapt to digital events such as webinars. Website: Works closely with the Digital Operations team to manage and update website content for the relevant marketing area. Public Relations: Share campaign and launch plans with the Content Development Manager to ensure thought leadership campaigns are executed in collaboration with a PR agency. Develop and implement comprehensive PR strategies. Take advantage of article opportunities. Incorporate PR into launch campaigns. Perform other duties as assigned. Qualifications: Required Skills Education: Bachelor's degree from four-year College or University with emphasis in Marketing Communications or related field or equivalent combination of education and experience. Experience: Minimum of 2 years’ experience in a marketing role. Proven work experience in Marketing Communications overseeing projects from ideation to delivery and launch as well as review and optimization for future growth and improvement. Skills/Knowledge/Abilities: Effective oral and written communication skills with the ability to provide information across multiple groups. Ability to apply common sense understanding to carry out instructions furnished in written oral or diagram form. Ability to resolve problems involving several variables in standardized situations. Strong organizational and planning skills and the ability to work independently. Computer proficient with knowledge of Microsoft Office products (Word/Excel/Outlook). Familiarity of ISO 9000 standards and audit process. Proven work and educational experience in the field of marketing for at least 5 years. Familiarity within the B2B sales environment preferably working with products or services that support technology enterprises at top Fortune-ranked companies. Experience with marketing campaigns execution and planning Excellent interpersonal skills are required to interact with Marketing Directors Divisional Marcom Managers and outside suppliers. Must be highly collaborative and able to work in a team-based environment Excellent verbal written and presentation communication skills Able to work calmly under pressure evaluate situations identify options and implement effective solutions quickly and efficiently. Requires strong organizational and time management skills highly detail-oriented and able to handle multiple projects effectively Must have a strong understanding of Marketing Automation. The Marketing Specialist is expected to promote a positive attitude demonstrate initiative professionalism personal awareness and integrity and exercise confidentiality. 15% travel may be required. Desired Competencies: Job Knowledge - Competent in required job skills and knowledge exhibits ability to learn and apply new skills keeps abreast of current developments requires minimal supervision displays understanding of how job relates to others uses resources effectively. Cooperation - Establishes and maintains effective relations exhibits tact and consideration offers assistance and support to co-workers works cooperatively in group situations works actively to resolve conflicts. Oral Communication - Speaks clearly listens and gets clarification responds well to questions participates in meetings. Teamwork - Balances team and individual responsibilities exhibits objectivity and openness to others' views gives and welcomes feedback contributes to building a positive team spirit puts success of team above own interests. Problem Solving - Identifies and resolves problems in a timely manner gathers and analyzes information skillfully develops alternative solutions works well in group problem solving situations uses reason even when dealing with emotional topics. Initiative - Volunteers readily undertakes self-development activities seeks increased responsibilities takes independent actions and calculated risks looks for and takes advantage of opportunities asks for and offers help when needed. Planning/Organizing - Prioritizes and plans work activities uses time efficiently plans for additional resources sets goals and objectives organizes or schedules other people and their tasks develops realistic action plans. Quality - Demonstrates accuracy and thoroughness looks for ways to improve and promote quality applies feedback to improve performance monitors own work to ensure quality. Work environment is fast-paced and priorities can shift quickly. All employees are expected to go outside their primary responsibilities when required and multi-task job duties on a regular basis. While performing the duties of this job the employee is frequently required to stand walk sit use hands to finger handle or feel objects tools or controls reach with hands and arms climb stairs/ladder balance stoop kneel crouch or crawl talk and hear. The employee may occasionally lift and/or move up to 10 pounds and may rarely lift and/or move up to 40 pounds. Specific vision abilities required by the job include close vision distance vision color vision peripheral vision depth perception and the ability to focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions Company Info: About Legrand Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential commercial and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live work and meet with electrical and digital infrastructures and connected solutions that are simple innovative and sustainable. Legrand is a global publicly traded company listed on the Euronext (Legrand SA EPA: LR). For more information visit www.legrandgroup.com/en About Legrand North and Central America Legrand North & Central America (LNCA) is a leader in the AV Lighting & Controls Electrical and Data Center markets. LNCA offers comprehensive medical dental and vision coverage as well as distinctive benefits like a high employer 401K match paid time off (PTO) and holiday pay short-term and long-term disability benefit plans above-benchmark paid maternity and parental leave bonus opportunities in accordance with the Company’s incentive plans paid time off to volunteer and an active/growing Employee Resource Group network. For more information visit legrand.us About Legrand’s Data Center Power and Control Division The industry-leading brands of Approved Networks Ortronics Raritan Server Technology and Starline empower Legrand’s Data Power & Control to produce innovative solutions for data centers building networks and facility infrastructures. Our division designs manufactures and markets world-class products for a more productive and sustainable future. The exceptional reliability of our technologies results from decades of proven performance and a dedication to research and development. http://www.legrand.us http://www.youtube.com/legrandna http://www.linkedin.com/company/44580 http://twitter.com/legrandNA Equal Opportunity Employer #LI-MM1
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