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Sr. Director Analyst, Enterprise Marketing Leadership and Strategy (Remote-UK, Remote-Ireland)
Gartner |
London, United Kingdom
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Senior Director Analyst Marketing Leadership and Strategy Gartner is seeking an Analyst that will change how CMOs deliver business impact. About This Role: Gartner Analysts are industry thought leaders who create must-have research market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Research and Advisory sector establishing oneself as a credible voice within their designated market at local regional and global levels. Utilizing exceptional research and analytical skills a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients reinforcing Gartner’s value every day by engaging them via in-person meetings virtual meetings sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations. This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs this role will focus on Marketing Leadership and Strategy specifically Marketing Strategy Development and Functional Leadership and Collaboration as well as Marketing-led Innovation and Transformation including GenAI as connected levers to harness such disruptions to their advantage. Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on how to: Marketing Strategy Development Lead the development and delivery of marketing strategic plans that align marketing strategies objectives activities and resources to the enterprise vision goals and strategic outcomes Prove and articulate the value of marketing to the enterprise to increase understanding of marketing’s role show its impact to enterprise priorities and secure budget and resources Build and execute marketing strategies that are resilient to change and deliver value specifically demonstrating marketing impact on and accountability for business growth Functional Leadership and Collaboration Define the role of the CMO and the marketing function inside the enterprise and lead the marketing function to deliver improved results against its objectives and generate tangible business value Define and establish the role of marketing in cross-functional initiatives including fostering effective partnership and trust-based relationships with other CxO functions or departments Drive effective coordination and collaboration in and outside of marketing identifying and taking action to avoid pitfalls that lead to dysfunctional collaboration or serve as obstacles to collaboration Marketing-led Innovation and Transformation Define and establish marketing’s role in leading or contributing to the organization's innovation or transformation initiatives including aligning resources and ensuring a sustainable approach Present AI plans to the Board or senior leaders shape and influence enterprise AI and go-to-market strategies support dynamic business strategies that leverage AI driven capabilities What You Will Do: Deliver high-quality actionable advice to an executive client audience through a variety of media. Write evidence-based content that is clear and actionable. Create and deliver presentations for webinars and other client-facing Gartner events. Track and work closely with vendors market trends emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space. Deliver outstanding sales and service support to retain and grow the Gartner business. Build credibility as an industry expert to represent Gartner research methodology and strategy. Actively participate in innovation ideation and research discussions and collaborate effectively with peers in our research community. Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery. Be a mentor and a coach by supporting more junior team members What You’ll Need: Bachelor's degree or equivalent experience Graduate degree preferred 12+ years of relevant field or industry experience An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact Extensive experience leading a marketing team department or function and/or advising CMOs or senior marketing executives Extensive experience leading development and execution of marketing strategies and aligning resources that drives enterprise growth Experience as a CMO or senior marketing executive engaging with cross-functional leaders to develop strategic plans tied to organizational priorities Hands-on experience with AI applications for Marketing teams practical understanding of the use of AI and its potential impact on marketing operations strategies and talent Experience building business cases for marketing strategies or plans resources and budgets and demonstrating results including measurable impact of marketing on business outcomes Experience as a leader in marketing-led innovation and transformation efforts that impact people process and technology Demonstrated executive presence can immediately establish credibility with executives and additional stakeholders Strong organizational skills ability to work under tight deadlines and produce high quality deliverables Demonstrate excellence in research and writing ability Strong written and verbal proficiency analytical and presentation skills ability to engage clients and respond effectively to questions Proficient in analyzing and synthesizing data can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges Strong communication skills to explain complex concepts concisely and simply Comfort presenting at large and small-scale speaking engagements Strong business and financial acumen Ability to work independently while also being intrinsically motivated to collaborate across teams and support the workflow of others in a multicultural global team Learning agile and adept with navigating highly matrixed environments Ability to represent Gartner's research methodology and strategies effectively at all levels Who are we? At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979 we’ve grown to more than 21000 associates globally who support ~14000 client enterprises in ~90 countries and territories. We do important interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations. We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work. What do we offer? Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring. Ready to grow your career with Gartner? Join us. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com. Job Requisition ID:92470 By submitting your information and application you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy For efficient navigation through the application please only use the back button within the application not the back arrow within your browser.
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Director of Marketing ( Remote )
OnlineStores Inc. |
Remote United States
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About the Company Our client operates a portfolio of six (6) distinct lines of business each with its own website inside sales team and marketplace presence. These brands span a variety of verticals serving both DTC and B2B audiences. With a strong foundation already in place we’re now focused on what’s next: breakthrough growth. About the Role We’re looking for a bold scrappy and strategic Director of eCommerce Marketing—someone ready to roll up their sleeves think big and execute even bigger. This isn’t just about maintaining what exists. It’s about building what doesn’t—yet. After a year of successful optimization and system improvements we’ve hit a plateau. We’re ready to break through it—and we need a trailblazing revenue driver to lead the charge. This role is designed for a self-starter who can operate with little direction from above generate and execute bold ideas and take ownership of growth across digital channels. This is a hands-on role. Paid media is a major component—you must be both a strategic thinker and a tactical expert in paid acquisition. You'll oversee a $6M annual paid media budget across platforms and brands but also bring fresh thinking to channels like organic and paid social influencer content and beyond. What we’re really looking for: Someone who knows how to scale a brand A confident decision-maker who can build and execute a strategy with minimal hand-holding A growth marketer who’s obsessed with performance but also creative and brand-minded A scrappy operator who loves wearing many hats and thrives in a lean environment A leader who can level up over time into a Chief Marketing Officer (CMO) You’ll be responsible for marketing our DTC and B2B web channels while collaborating with peer leaders who own wholesale marketplace and bottom-of-funnel. We have solid teams in place—what we need now is a growth engine. This is a rare opportunity to make a major impact inside a well-established $70M business undergoing a strategic transformation—where your ideas and leadership will help shape the path to profitability and long-term growth. This role is fully remote with quarterly travel to our East Coast headquarters. Responsibilities: Own and Scale Performance Marketing: Oversee all digital acquisition channels including paid search paid social SEO and email marketing. Manage agency partners and internal resources to hit aggressive customer acquisition and revenue goals. Lead Strategic Marketing Planning: Develop and execute annual and quarterly marketing plans aligned with business objectives. Balance short-term performance needs with long-term brand and customer growth strategies. Expand Organic & Paid Social Presence: Drive the strategy and execution of organic and paid social media efforts. Lead expansion into new platforms and campaign types optimizing for engagement reach and ROI. Brand Stewardship & Development: Maintain and evolve brand positioning and messaging across all eCommerce sites and private label brands. Ensure consistent and compelling brand identity across all channels. Cross-Functional Collaboration: Partner closely with sales product operations and finance teams to align marketing strategies with overall business objectives and customer experience. Performance Reporting & Analysis: Own marketing KPIs and dashboards. Deliver weekly monthly and quarterly performance reports with actionable insights. Use data to continuously optimize campaigns and spend. Agency and Vendor Management: Manage relationships with key agencies and vendors. Conduct quarterly business reviews (QBRs) and hold partners accountable to performance and strategic alignment. Innovation & Program Development: Identify test and launch new marketing programs or channels that drive incremental growth. Stay ahead of industry trends and implement best-in-class practices. Leadership & Culture Building: Contribute to leadership meetings and company strategy discussions. Foster a high-performance culture within the marketing function focused on accountability agility and continuous improvement. Competitive and Market Intelligence: Monitor the competitive landscape and broader market trends. Use insights to identify opportunities for differentiation and strategic advantage. Oversee Promotional Activities: Manage promotional activities primarily executed via active engagement in organic social media and expansion into paid social media advertising. Requirements: Digital Growth Expertise: Minimum 5 years of experience leading performance marketing efforts with a strong command of PPC Paid Shopping SEO email and social media. Agency background or experience managing external partners is a plus. Direct experience scaling paid media budgets ($1M+) is strongly preferred. Ecommerce Acumen: 3–5+ years of experience in DTC and B2B ecommerce environments. Proven success managing growth across multiple branded websites ideally in both high-ticket and high-volume product categories. Strategic Thinking & Execution: Ability to own the entire marketing strategy—from vision to execution. Strong sense of ownership and initiative with a scrappy test-and-learn mindset. Analytical Rigor: Advanced proficiency in Excel and Google Sheets with strong analytical skills. Comfort analyzing marketing KPIs cohort behavior CAC LTV and funnel performance to drive decisions. Leadership & Team Development: 3–5 years of experience managing and mentoring teams. Ability to build a strong marketing culture and develop both internal team members and external partners. Brand Development & Positioning: Experience evolving and managing brand identity messaging and customer experience across channels is a plus. Creative Collaboration: Ability to contribute meaningfully to creative processes—including content messaging and campaign ideation. Cross-Functional Communication: Comfortable collaborating across departments (sales product finance ops) to align marketing efforts with broader business objectives. Job Type: Full-time Pay: $120000.00 - $130000.00 per year Application Question(s): Would you be comfortable with an independent contractor agreement? What is your salary expectation? Work Location: Remote
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Director, Marketing Planning - Remote
American Cancer Society - Minnesota |
Atlanta, GA
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Apply Now Job ID 87235074352 Location Atlanta Georgia Position Type Full time At the American Cancer Society we're working to end cancer as we know it for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience to better serve our communities. The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled. The Director of Marketing Planning is a proactive strategic and results-oriented leader strategically orchestrating the efficient stewardship of resources optimization of processes and on-time on-budget delivery of impactful marketing campaigns in support of the American Cancer Society's mission. This critical and collaborative role is responsible for ensuring alignment of marketing efforts with department goals through effective work planning agile marketing methodologies and rigorous executional discipline. The ideal candidate is a highly organized and proactive problem-solver with a demonstrated history of successfully managing direct reports and multiple complex projects within a fast-paced environment. Possessing exceptional communication skills and a deep understanding of marketing channels and deliverables this accountable and decisive Director will ensure effective resource management and project success reporting to the VP Marketing Strategy & Planning and collaborating closely with key marketing stakeholders. This is a remote position that can be home based anywhere within the United States Essential Functions Lead & Develop a High-Performing Project Management Team (30%) Hire manage mentor and inspire a team of marketing project managers fostering a culture of proactive communication seamless collaboration and shared accountability ensuring efficient workflow and knowledge sharing. Ensure the team possesses cutting-edge skills and operates with autonomy to deliver ont time on budget project execution. Provide regular feedback and conduct performance reviews. Proactive Resource & Capacity Leadership (25%) Proactively develop and champion comprehensive marketing planning frameworks and processes that capture and codify incoming needs to better align and prioritize with organizational strategic objectives. Lead the proactive planning and strategic forecast allocation of marketing resources across multiple business portfolios to identify required talent and ensure optimal resource allocation to ensure optimal project delivery and strategic alignment. Drive integrated team efforts to critically assess and prioritize incoming project requests based on strategic impact and resource availability anticipating potential conflicts and developing proactive mitigation strategies. Optimize Resources & Drive Operational Excellence (25%) Establish and own the generation and insightful analysis of overarching marketing operational performance and efficiency reports. Leverage analytical expertise to proactively identify systemic inefficiencies and opportunities for significant streamlining and automation across key marketing workflows. Define and implement key performance indicators (KPIs) to continuously monitor and optimize operational effectiveness driving measurable improvements in output and resource utilization. Anticipatory Risk Mitigation & Contingency Planning (20%) Proactively identify assess and strategically mitigate potential resourcing and project risks issues and bottlenecks with a forward-thinking approach. Lead the development of robust contingency plans to address unforeseen challenges ensuring proactive problem-solving and the maintenance of balanced resource allocation and on-track project delivery. Experience/Qualifications Minimum Degree Required: Bachelor's Degree Certificate(s) or License(s): Project Management Certification preferred Years of experience: 10+ years of project management experience in a marketing department organization or agency Knowledge Skills And Ability Passion for mentoring and talent development with a track record of building high-performing teams. Strong understanding of integrated marketing campaign execution. Including knowledge of the planning creative and production processes for digital video social and traditional content. Highly data-driven mindset with experience leveraging analytics in planning resourcing and execution decision-making. Experience leading enterprise-wide initiatives building rapport and consent among diverse groups and influencing individuals without direct supervision. Strong cross-functional collaboration skills with a win-win mindset. Demonstrated experience to influence individuals and teams at all levels of the organization. Impeccable interpersonal and communication skills and ability to work strategically and collaboratively across departments An effective versatile action-oriented individual with the ability to operate in a fast-paced deadline-oriented environment managing complex and multiple assignments Proficiency in project management tools and software and Microsoft Office suite Travel Requirements Requires travel by air or car when necessary. Physical Requirements Work is normally performed in a typical interior/office work environment. No or very limited physical effort required. No or very limited exposure to physical risk. The starting rate is $105000 to $115000 annual. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including but not limited to geographic location experience skills specialty and education. ACS provides staff a generous paid time off policy medical dental retirement benefits wellness programs and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer. Apply Now Equal Opportunity Employer. See our commitment to a policy of Equal Employment Opportunity to continually ensure equal opportunity to our employees and to our applicants.
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Director, Marketing Planning - Remote
American Cancer Society |
Atlanta, GA
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At the American Cancer Society we're working to end cancer as we know it for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience to better serve our communities. The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled. The Director of Marketing Planning is a proactive strategic and results-oriented leader strategically orchestrating the efficient stewardship of resources optimization of processes and on-time on-budget delivery of impactful marketing campaigns in support of the American Cancer Society's mission. This critical and collaborative role is responsible for ensuring alignment of marketing efforts with department goals through effective work planning agile marketing methodologies and rigorous executional discipline. The ideal candidate is a highly organized and proactive problem-solver with a demonstrated history of successfully managing direct reports and multiple complex projects within a fast-paced environment. Possessing exceptional communication skills and a deep understanding of marketing channels and deliverables this accountable and decisive Director will ensure effective resource management and project success reporting to the VP Marketing Strategy & Planning and collaborating closely with key marketing stakeholders. This is a remote position that can be home based anywhere within the United States ESSENTIAL FUNCTIONS: Lead & Develop a High-Performing Project Management Team (30%) Hire manage mentor and inspire a team of marketing project managers fostering a culture of proactive communication seamless collaboration and shared accountability ensuring efficient workflow and knowledge sharing. Ensure the team possesses cutting-edge skills and operates with autonomy to deliver ont time on budget project execution. Provide regular feedback and conduct performance reviews. Proactive Resource & Capacity Leadership (25%) Proactively develop and champion comprehensive marketing planning frameworks and processes that capture and codify incoming needs to better align and prioritize with organizational strategic objectives. Lead the proactive planning and strategic forecast allocation of marketing resources across multiple business portfolios to identify required talent and ensure optimal resource allocation to ensure optimal project delivery and strategic alignment. Drive integrated team efforts to critically assess and prioritize incoming project requests based on strategic impact and resource availability anticipating potential conflicts and developing proactive mitigation strategies. Optimize Resources & Drive Operational Excellence (25%) Establish and own the generation and insightful analysis of overarching marketing operational performance and efficiency reports. Leverage analytical expertise to proactively identify systemic inefficiencies and opportunities for significant streamlining and automation across key marketing workflows. Define and implement key performance indicators (KPIs) to continuously monitor and optimize operational effectiveness driving measurable improvements in output and resource utilization. Anticipatory Risk Mitigation & Contingency Planning (20%) Proactively identify assess and strategically mitigate potential resourcing and project risks issues and bottlenecks with a forward-thinking approach. Lead the development of robust contingency plans to address unforeseen challenges ensuring proactive problem-solving and the maintenance of balanced resource allocation and on-track project delivery. EXPERIENCE/QUALIFICATIONS: Minimum Degree Required: Bachelor's Degree Certificate(s) or License(s): Project Management Certification preferred Years of experience: 10+ years of project management experience in a marketing department organization or agency KNOWLEDGE SKILLS AND ABILITY: Passion for mentoring and talent development with a track record of building high-performing teams. Strong understanding of integrated marketing campaign execution. Including knowledge of the planning creative and production processes for digital video social and traditional content. Highly data-driven mindset with experience leveraging analytics in planning resourcing and execution decision-making. Experience leading enterprise-wide initiatives building rapport and consent among diverse groups and influencing individuals without direct supervision. Strong cross-functional collaboration skills with a win-win mindset. Demonstrated experience to influence individuals and teams at all levels of the organization. Impeccable interpersonal and communication skills and ability to work strategically and collaboratively across departments An effective versatile action-oriented individual with the ability to operate in a fast-paced deadline-oriented environment managing complex and multiple assignments Proficiency in project management tools and software and Microsoft Office suite TRAVEL REQUIREMENTS: Requires travel by air or car when necessary. PHYSICAL REQUIREMENTS: Work is normally performed in a typical interior/office work environment. No or very limited physical effort required. No or very limited exposure to physical risk. The starting rate is $105000 to $115000 annual. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including but not limited to geographic location experience skills specialty and education. ACS provides staff a generous paid time off policy medical dental retirement benefits wellness programs and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
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Marketing Director – Remote – FS410
freschesolutions |
Montréal, Quebec (Remote)
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At Fresche Solutions we offer great work-life balance with flexible hours. You can work anywhere in North America… either from your home or in one of our offices… the decision is up to you. WHY JOIN FRESCHE? We believe in leading our industry we believe in innovation we believe in delighting our customers guaranteeing their success and ensuring that 100% of our customers are referenceable. Our distinct company culture makes us a top employer as well a premiere choice for our customers for the last ten (10) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities defining ideas or carrying out processes we are committed to ensuring that the following values are manifested at all levels of our organization. We are looking for an experienced hands-on Marketing Director to lead our marketing strategy while staying closely involved in execution. You will be responsible for developing executing and optimizing a fully integrated marketing strategy that drives pipeline generation builds brand awareness and directly supports revenue growth. This role blends strategic leadership with tactical execution: you will shape the marketing vision for Fresche while rolling up your sleeves to manage campaigns optimize our tech stack and deliver measurable results. What You’ll Do: Strategy & Leadership Define and execute Fresche’s overall marketing strategy aligned with revenue and business goals. Establish strong brand positioning and differentiation across North American and international markets. Lead and mentor a small marketing team while remaining hands-on in daily operations. Manage the marketing budget and allocate resources to maximize ROI. Operations & Execution Own and optimize the martech stack (HubSpot Salesforce LeadIQ) to ensure campaign performance and accurate tracking. Design launch and optimize multichannel campaigns Implement scalable lead management processes (capture scoring nurturing). Define and monitor marketing KPIs: pipeline contribution revenue attribution acquisition costs conversion rates. Partner closely with RevOps and Sales to ensure data quality workflow alignment and shared revenue goals. Analytics & Continuous Improvement Provide deep analysis of campaign performance and deliver recommendations for optimization. Build and maintain dashboards and reporting for executives (pipeline generated marketing-sourced revenue ROI by channel). Leverage web analytics tools to track performance and improve digital ROI Stay current on marketing trends tools and best practices to keep Fresche at the forefront of innovation. What We're Looking For: Experience: 8+ years in B2B marketing including 3+ years in a leadership role. SaaS or IT industry background strongly preferred. Experience managing multiple projects with time-sensitive and competing deadlines allocating resources and hands-on delivery of projects required Hands-on leader: You’re not just a strategist—you’re eager to execute and optimize directly. Proven success driving pipeline generation and revenue-focused marketing. Advanced expertise with automation platforms CRM and analytics tools (HubSpot Salesforce LeadIQ etc.). Strong track record in multichannel campaign management Experience managing WordPress websites and optimizing web presence. Collaborative leadership style with the ability to thrive in a transforming organization. Data-driven decision-maker with the ability to translate insights into action. Excellent communication skills We are always looking for highly motivated energetic creative individuals who work well in a fast-moving team environment and are committed to excellence. WHAT’S IT LIKE TO WORK AT FRESCHE? Visit our Website and Apply Today: https://freschesolutions.com/careers/ FOLLOW US ON: LinkedIn: https://www.linkedin.com/company/fresche-solutions #LI-Remote
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Marketing Director – Remote – FS410
freschesolutions |
Franklin, Massachusetts (Remote)
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At Fresche Solutions we offer great work-life balance with flexible hours. You can work anywhere in North America… either from your home or in one of our offices… the decision is up to you. WHY JOIN FRESCHE? We believe in leading our industry we believe in innovation we believe in delighting our customers guaranteeing their success and ensuring that 100% of our customers are referenceable. Our distinct company culture makes us a top employer as well a premiere choice for our customers for the last ten (10) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities defining ideas or carrying out processes we are committed to ensuring that the following values are manifested at all levels of our organization. We are looking for an experienced hands-on Marketing Director to lead our marketing strategy while staying closely involved in execution. You will be responsible for developing executing and optimizing a fully integrated marketing strategy that drives pipeline generation builds brand awareness and directly supports revenue growth. This role blends strategic leadership with tactical execution: you will shape the marketing vision for Fresche while rolling up your sleeves to manage campaigns optimize our tech stack and deliver measurable results. What You’ll Do: Strategy & Leadership Define and execute Fresche’s overall marketing strategy aligned with revenue and business goals. Establish strong brand positioning and differentiation across North American and international markets. Lead and mentor a small marketing team while remaining hands-on in daily operations. Manage the marketing budget and allocate resources to maximize ROI. Operations & Execution Own and optimize the martech stack (HubSpot Salesforce LeadIQ) to ensure campaign performance and accurate tracking. Design launch and optimize multichannel campaigns Implement scalable lead management processes (capture scoring nurturing). Define and monitor marketing KPIs: pipeline contribution revenue attribution acquisition costs conversion rates. Partner closely with RevOps and Sales to ensure data quality workflow alignment and shared revenue goals. Analytics & Continuous Improvement Provide deep analysis of campaign performance and deliver recommendations for optimization. Build and maintain dashboards and reporting for executives (pipeline generated marketing-sourced revenue ROI by channel). Leverage web analytics tools to track performance and improve digital ROI Stay current on marketing trends tools and best practices to keep Fresche at the forefront of innovation. What We're Looking For: Experience: 8+ years in B2B marketing including 3+ years in a leadership role. SaaS or IT industry background strongly preferred. Experience managing multiple projects with time-sensitive and competing deadlines allocating resources and hands-on delivery of projects required Hands-on leader: You’re not just a strategist—you’re eager to execute and optimize directly. Proven success driving pipeline generation and revenue-focused marketing. Advanced expertise with automation platforms CRM and analytics tools (HubSpot Salesforce LeadIQ etc.). Strong track record in multichannel campaign management Experience managing WordPress websites and optimizing web presence. Collaborative leadership style with the ability to thrive in a transforming organization. Data-driven decision-maker with the ability to translate insights into action. Excellent communication skills We are always looking for highly motivated energetic creative individuals who work well in a fast-moving team environment and are committed to excellence. WHAT’S IT LIKE TO WORK AT FRESCHE? Visit our Website and Apply Today: https://freschesolutions.com/careers/ FOLLOW US ON: LinkedIn: https://www.linkedin.com/company/fresche-solutions #LI-Remote
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Director of Performance Marketing (Remote)
Sistaco |
California, United States
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Director of Performance Marketing Our rapidly expanding e-commerce brand Sistaco are seeking an exceptional Director of Performance Marketing to lead our global paid media and growth strategy. This is a leadership role where you’ll run high-impact campaigns oversee media buyers drive strategic expansion across multiple countries and take our brand to new heights. About the Role As the Director of Performance Marketing you’ll be responsible for setting and executing the paid media strategy across all major platforms ensuring consistent performance growth and scalability across multiple international markets. You’ll manage a team of media buyers collaborate closely with creative and marketing teams and deliver measurable results through data-driven marketing initiatives. Your responsibilities will include: Leading the development and execution of multi-channel paid advertising strategies (Meta Google TikTok Pinterest YouTube Snapchat etc.) across multiple international markets. Managing a high budget monthly ad spend ensuring optimal budget allocation and ROI. Mentoring managing and growing the internal team of media buyers and analysts to continually improve performance and efficiency. Building and refining customer acquisition funnels with a focus on LTV CAC and conversion optimization. Collaborating with creative teams to guide the production of high-performing ad creatives and landing pages that convert. Overseeing tracking attribution and data integrity ensuring campaign performance can be accurately measured and scaled. Analyzing campaign data forecasting performance and presenting strategic recommendations to the executive team. Developing testing frameworks and growth experiments to unlock new performance opportunities. Staying ahead of platform changes algorithm updates and emerging ad technologies to maintain competitive advantage. About You You’re a performance marketing leader who thrives in a fast-paced high-growth environment. You have deep expertise in scaling e-commerce brands managing substantial budgets and mentoring performance teams to success. 5+ years experience in paid performance marketing with at least 2 years in a leadership role overseeing a team. Proven experience managing large-scale e-commerce campaigns across multiple geographies and currencies. Strong command of Facebook/Instagram Ads and Google Ads with working knowledge of other key ad platforms. Advanced analytical and attribution skills including data interpretation A/B testing and funnel optimization. Strong understanding of e-commerce metrics: ROAS CAC LTV AOV CTR and CPA. Experience with creative direction and providing actionable feedback to design and video teams. Skilled at managing budgets forecasting spend and identifying growth opportunities through data. Excellent communication skills with the ability to translate data and strategy into clear business insights. A growth mindset and passion for leading inspiring and developing people. Comfortable working in a fully remote global environment.
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Director of Performance Marketing (Remote)
Sistaco |
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Director of Performance Marketing Our rapidly expanding e-commerce brand Sistaco are seeking an exceptional Director of Performance Marketing to lead our global paid media and growth strategy. This is a leadership role where you’ll run high-impact campaigns oversee media buyers drive strategic expansion across multiple countries and take our brand to new heights. About the Role As the Director of Performance Marketing you’ll be responsible for setting and executing the paid media strategy across all major platforms ensuring consistent performance growth and scalability across multiple international markets. You’ll manage a team of media buyers collaborate closely with creative and marketing teams and deliver measurable results through data-driven marketing initiatives. Your responsibilities will include: Leading the development and execution of multi-channel paid advertising strategies (Meta Google TikTok Pinterest YouTube Snapchat etc.) across multiple international markets. Managing a high budget monthly ad spend ensuring optimal budget allocation and ROI. Mentoring managing and growing the internal team of media buyers and analysts to continually improve performance and efficiency. Building and refining customer acquisition funnels with a focus on LTV CAC and conversion optimization. Collaborating with creative teams to guide the production of high-performing ad creatives and landing pages that convert. Overseeing tracking attribution and data integrity ensuring campaign performance can be accurately measured and scaled. Analyzing campaign data forecasting performance and presenting strategic recommendations to the executive team. Developing testing frameworks and growth experiments to unlock new performance opportunities. Staying ahead of platform changes algorithm updates and emerging ad technologies to maintain competitive advantage. About You You’re a performance marketing leader who thrives in a fast-paced high-growth environment. You have deep expertise in scaling e-commerce brands managing substantial budgets and mentoring performance teams to success. 5+ years experience in paid performance marketing with at least 2 years in a leadership role overseeing a team. Proven experience managing large-scale e-commerce campaigns across multiple geographies and currencies. Strong command of Facebook/Instagram Ads and Google Ads with working knowledge of other key ad platforms. Advanced analytical and attribution skills including data interpretation A/B testing and funnel optimization. Strong understanding of e-commerce metrics: ROAS CAC LTV AOV CTR and CPA. Experience with creative direction and providing actionable feedback to design and video teams. Skilled at managing budgets forecasting spend and identifying growth opportunities through data. Excellent communication skills with the ability to translate data and strategy into clear business insights. A growth mindset and passion for leading inspiring and developing people. Comfortable working in a fully remote global environment.
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Director of Performance Marketing (Remote)
Sistaco |
Vancouver, British Columbia, Canada
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Director of Performance Marketing Our rapidly expanding e-commerce brand Sistaco are seeking an exceptional Director of Performance Marketing to lead our global paid media and growth strategy. This is a leadership role where you’ll run high-impact campaigns oversee media buyers drive strategic expansion across multiple countries and take our brand to new heights. About the Role As the Director of Performance Marketing you’ll be responsible for setting and executing the paid media strategy across all major platforms ensuring consistent performance growth and scalability across multiple international markets. You’ll manage a team of media buyers collaborate closely with creative and marketing teams and deliver measurable results through data-driven marketing initiatives. Your responsibilities will include: Leading the development and execution of multi-channel paid advertising strategies (Meta Google TikTok Pinterest YouTube Snapchat etc.) across multiple international markets. Managing a high budget monthly ad spend ensuring optimal budget allocation and ROI. Mentoring managing and growing the internal team of media buyers and analysts to continually improve performance and efficiency. Building and refining customer acquisition funnels with a focus on LTV CAC and conversion optimization. Collaborating with creative teams to guide the production of high-performing ad creatives and landing pages that convert. Overseeing tracking attribution and data integrity ensuring campaign performance can be accurately measured and scaled. Analyzing campaign data forecasting performance and presenting strategic recommendations to the executive team. Developing testing frameworks and growth experiments to unlock new performance opportunities. Staying ahead of platform changes algorithm updates and emerging ad technologies to maintain competitive advantage. About You You’re a performance marketing leader who thrives in a fast-paced high-growth environment. You have deep expertise in scaling e-commerce brands managing substantial budgets and mentoring performance teams to success. 5+ years experience in paid performance marketing with at least 2 years in a leadership role overseeing a team. Proven experience managing large-scale e-commerce campaigns across multiple geographies and currencies. Strong command of Facebook/Instagram Ads and Google Ads with working knowledge of other key ad platforms. Advanced analytical and attribution skills including data interpretation A/B testing and funnel optimization. Strong understanding of e-commerce metrics : ROAS CAC LTV AOV CTR and CPA. Experience with creative direction and providing actionable feedback to design and video teams. Skilled at managing budgets forecasting spend and identifying growth opportunities through data. Excellent communication skills with the ability to translate data and strategy into clear business insights. A growth mindset and passion for leading inspiring and developing people. Comfortable working in a fully remote global environment.
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Brand Marketing Director, Alpha Anywhere (Remote) - $150,000/year USD
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Join us at Alpha Anywhere where your strategic vision and hands-on expertise will propel homeschool families into a new era of learning. If you're eager to craft and execute plans that resonate this role is your perfect fit. Alpha Anywhere revolutionizes education with its 2 Hour Learning approach empowering students to achieve academic excellence in just two hours daily through AI-guided mastery-based learning. Parents receive transparent insights and children discover more time for personal growth. Your mission: transform this narrative into a trusted brand and a thriving lead generation funnel. As the Brand Marketing Director you'll spearhead campaigns manage content forge partnerships and outline the quarterly marketing strategy. Collaborating closely with the C-suite you'll set ambitious goals and achieve them. No playbook constraints here—you'll craft the messages launch channels measure success and amplify winning strategies. If you're driven by first principles and want to see your efforts make a tangible impact quickly let's connect. What You Will Be Doing Designing and executing multi-channel campaigns (email social media paid advertising affiliate/community) with defined KPIs and lead objectives. Developing and overseeing compelling content (blogs emails guides social media) that guides parents from awareness to enrollment readiness. Establishing and expanding affiliate and parent-ambassador programs to consistently generate qualified leads. Managing the quarterly marketing schedule setting goals and defining KPIs then analyzing results and making improvements. Evaluating channel performance refining messages/offers and enhancing ROI with each sprint. What You Won’t Be Doing Relying on outdated strategies or waiting extensively for approvals. Pursuing superficial metrics every effort aligns with qualified lead growth. Operating within a large team with frequent handoffs—you'll manage both strategy and execution. Creating generic content that doesn't address the specific needs of homeschool parents. Brand Marketing Director Key Responsibilities Foster consistent growth in qualified leads by establishing a credible brand and a sustainable KPI-focused marketing strategy through campaigns content and partnerships. Basic Requirements 4+ years of experience in managing comprehensive multi-channel campaigns with measurable success. Demonstrated ability in persuasive writing tailored to niche consumer groups particularly those focused on homeschooling or parenting. Hands-on experience in shaping brand identity not merely executing within one. Proficiency with CRM CMS analytics and AI content tools adept at defining and achieving KPIs. Proven experience collaborating directly with executives and making informed decisions amid uncertainty. Degree in marketing/communications or equivalent professional experience. About Alpha Anywhere Bring accelerated learning home with personalized academics and life skills. Combine the power of at-home learning with Alpha’s proven coaching to unlock success in academics and beyond. There is so much to cover for this exciting role and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us This is a full-time (40 hours per week) long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour which equates to $150000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic. Crossover Job Code: LJ-5673-IN-Mumbai-BrandMarketing
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