Digital Marketing Manager

Content Marketing Manager – Remote Content Marketing SEO Brand Growth Fintech Organic Marketing Position Type Full-Time Remote

Location

Pakistan Working Hours U.S. Business Hours

About the Role

At Pavago we’re hiring on behalf of one of our clients for a Content Marketing Manager to lead the company’s content strategy strengthen brand authority and drive organic growth for a fast-growing fintech business. This is not a traditional social media role. You’ll own the end-to-end content marketing function—developing content that educates builds trust grows audiences and generates inbound opportunities across multiple digital channels. Working closely with leadership you’ll position the company as a trusted voice in fintech cross-border payments and diaspora-focused financial services through strategic storytelling SEO thought leadership newsletters webinars podcasts and digital PR. If you’re equally passionate about strategy and execution enjoy building brands through content and thrive in fast-paced startup environments this role is a strong fit.

What You’ll Own

Content Strategy & Brand Growth Develop and execute a comprehensive content marketing strategy aligned with business objectives. Build brand authority through Thought leadership Educational content Storytelling Maintain a rolling 30-day content calendar. Identify content opportunities around Fintech Cross-border payments Diaspora communities Industry trends Continuously optimize strategy based on audience engagement SEO performance and analytics. Content Creation & Organic Marketing Create high-quality Long-form articles LinkedIn content Newsletters Case studies Founder thought leadership Produce AI-assisted short-form video content using modern creative tools. Manage and grow the company’s presence across LinkedIn X (Twitter) Instagram YouTube Diaspora-focused communities Ensure consistent messaging tone and brand voice across every channel. SEO & Organic Growth Conduct keyword research and content planning. Optimize website and content for On-page SEO Search visibility Organic traffic Improve search rankings through content-led SEO initiatives. Monitor performance using Google Analytics (GA4) Google Search Console Refresh and optimize evergreen content for long-term growth. Podcast Webinar & Community Growth Launch and manage podcast and webinar initiatives. Coordinate Guest outreach Speaker opportunities Event promotion Build engagement within fintech and diaspora communities. Support audience nurturing and long-term community growth. Drive participation across owned media channels. Digital PR & Brand Amplification Execute digital PR campaigns and media outreach. Build relationships with Industry publications Partners Influencers Coordinate guest appearances and collaboration opportunities. Support founder branding and thought leadership initiatives. Increase visibility across fintech and startup ecosystems. Analytics & Performance Reporting Monitor and report on Organic growth SEO performance Engagement metrics Audience growth Campaign performance Analyze audience behavior and content effectiveness. Present actionable recommendations to leadership. Continuously optimize content based on performance data.

Requirements

Must-Have

Qualifications

3–5 years of experience in Content Marketing Brand Marketing Digital Marketing Strong portfolio demonstrating content-driven growth. Experience managing organic social media strategies. Strong copywriting and storytelling skills. Hands-on experience using AI-powered content and video tools. Proficiency with Google Analytics (GA4) Google Search Console Strong understanding of SEO fundamentals Keyword research On-page optimization Excellent written English communication skills.

Nice to Have

Experience within Fintech SaaS Cross-border payments Financial services Experience launching Podcasts Webinars Founder-led media initiatives Newsletter growth experience. Digital PR or media outreach experience. Understanding of diaspora-focused audiences. Community-led marketing experience. What Makes You a Strong Fit Exceptional storyteller with strong copywriting skills. Strategic thinker who understands content’s impact on business growth. Highly creative and execution-focused. Data-driven and analytical. Organized with excellent project management skills. Comfortable working independently. Curious proactive and continuously learning. Passionate about fintech community building and brand development. What a Typical Day Looks Like Plan and manage the content calendar. Write LinkedIn posts newsletters blogs and thought leadership content. Produce AI-assisted multimedia content. Monitor SEO rankings and engagement metrics. Coordinate podcast or webinar production. Collaborate with leadership on messaging and campaigns. Analyze performance data and refine strategy. Explore new content opportunities and growth initiatives. In short You own the company’s content engine—turning storytelling SEO and audience engagement into measurable brand authority organic growth and inbound business opportunities. Key Metrics for Success (KPIs) Organic audience growth across social channels Engagement rate and content performance SEO rankings and organic website traffic Consistent execution of the content calendar Newsletter growth and engagement Webinar and podcast participation Media mentions and brand visibility Content contribution to inbound leads and brand awareness Why Join Us? Own the entire content marketing function. Work directly with company leadership. Opportunity to shape the brand of a fast-growing fintech business. Blend creativity strategy SEO and AI-driven marketing. High-autonomy remote-first work environment. Career growth opportunities into Senior Content Marketing Manager Head of Content Brand Marketing Lead Director of Marketing Head of Growth Interview Process Application Review Spark Hire Intro Video (3–5 minutes) Video Interview with Pavago Recruiter Portfolio Review & Content Strategy Assessment Client Interview Offer & Background Verification What Happens After You Apply Right after you apply you’ll receive an email invitation from Spark Hire to record your Intro Video . This short self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls you’ll introduce yourself once and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early making future interviews more meaningful and reducing unnecessary interview rounds. Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application. Apply Now If you’re passionate about creating content that builds trust drives organic growth and positions brands as industry leaders we’d love to hear from you. Apply today and help shape the voice and growth of an innovative fintech company through impactful data-driven content marketing.