Social Media Marketing Assistant (KOL & Project Management)

About Us

Idealah Enterprise is the Malaysia branch of BrandBoosty Inc. a fast-growing creative social media agency with operations in Malaysia and Canada. With over 5 years of experience in digital marketing we've helped local and international brands grow through creative content viral campaigns and strategic influencer collaborations. Our expertise spans Facebook Instagram TikTok and XiaoHongShu (RED). At Idealah we turn digital spaces into growth opportunities for brands.

Role Summary

The KOL & Project Management Lead owns the influencer marketing function end-to-end and leads the internal team responsible for delivering it. This is a leadership role not a support role you will set the strategy for how we source tier and deploy KOLs own the team's output and standards and act as the senior point of accountability between Account Managers Creative Ads and the KOL team. You will be responsible for fixing delivery problems (retainers slipping past their term screening loops missed deadlines) building the frameworks the team executes against (tiering SOPs sourcing methodology) and reporting results up to leadership — not just visit counts but exposure and performance.

Key Responsibilities

Leadership & Strategy Own the KOL strategy across the full client portfolio — move the team from counting visits to targeting total exposure and measurable reach. Design and maintain the KOL tiering/ladder structure sourcing framework and substitution rules (e.g. larger KOLs replacing multiple smaller slots). Set and enforce KOL team standards SOPs and onboarding process build out the KOL playbook and SOW templates. Manage coach and hold accountable the KOL team members (coordinators/sourcers) — assign ownership by account review performance and run team scrums/reviews. Identify and solve systemic delivery problems (e.g. retainers running 5–6 months instead of

• and bring solutions to leadership not just flag issues. Project & Campaign Management Convert client briefs and campaign plans into clear execution plans with owners and deadlines across Creative Ads KOL and other teams. Track project and campaign progress resolve blockers and escalate only what genuinely needs escalation. Own client-facing reporting on KOL and campaign performance — views likes shares conversions — and translate results into strategy adjustments. Ensure quality control on deliverables before client review track recurring issues and drive fixes at the process level not case-by-case. Operations Improve and maintain internal SOPs and systems (Notion OS/project management tooling). Identify workflow gaps across departments and drive process improvements.

Requirements

1-2+ years in influencer/KOL marketing project management or marketing operations with at least 2 years in a leadership or managerial capacity. Agency experience required. Proven track record managing a team and owning delivery outcomes not just individual tasks. Strong grasp of KOL/influencer marketing strategy — tiering sourcing exposure/reach metrics viral mechanics — not just execution. Experience with Meta Ads and paid social performance metrics preferred. Comfortable with AI tools Notion Google Workspace WeChat and WhatsApp. Strong written and verbal communication skills comfortable presenting strategy and results to leadership.

What We Offer

Fully remote trust-based working environment. Real ownership this role shapes KOL strategy and team structure not just executes tasks. Room to build and redesign systems (SOPs tiering frameworks sourcing methodology) rather than just follow them. Pay RM3500.00 - RM4500.00 per month Application Question(s) Do you comfortable work remote? Do you comfortable work different time zone?

Work Location

Remote